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About Diana
Diana Sifford serves as Adjunct Professor of Marketing & Management in the College of Business at California State University, Long Beach. She teaches a variety of marketing and management courses at California State University, Long Beach, and California State University, Fullerton. Sifford bridges academia and industry, drawing on over 20 years of marketing and management experience in the private sector. Her career includes developing and growing successful ventures in healthcare services and technologies for small start-ups and multi-billion dollar organizations, such as Fortune 500 companies. She specializes in strategic marketing, relationship building, and cultivating skills essential for future entrepreneurs and community leaders. Sifford has extensive experience working with diverse university students and adult learners, ensuring engagement and maximum potential in mastering course content. She utilizes classroom and webinar technologies to deliver courses and training in marketing, management, leadership, business ethics, and career development.
Sifford holds an M.S. in Global Business Administration from the W. P. Carey School of Business at Arizona State University. She is also listed with a B.S. in Management from Arizona State University and a Master of Science in Management from Northern Arizona University in professional bios. At California State University, Fullerton, she serves as a faculty member since January 2020, contributing to initiatives like the Faculty Student Success Dashboard. At California State University, Long Beach, she acts as a College of Business Mentor since September 2019 and participated in the Summer 2020 Online Learning Studio, earning certification for Alternative Modes of Instructions. Sifford holds multiple certifications in online and hybrid teaching, including Master Class for Teaching Online from Arizona State University, IMPACT Teaching Certificate from California State University, Fullerton, and Applying the QM Rubric from Quality Matters. She has presented on online best practices at CSULB College of Business Open Forum and serves as a guest lecturer on career management and LinkedIn strategies at Chapman University. Her professional contributions include the publication 'Measuring and Managing Customer Satisfaction in Early Post-Launch Stages' in 2003 and a patent for the McKesson StudyLink Program (US 13/362647).