Rate My Professor Fabio Goncalves de Oliveira

Dr Fabio Goncalves de Oliveira is a lecturer in entrepreneurship and digital technologies at Henley Business School, University of Reading. He earned a PhD in Digital Technologies and Corporate Governance from Henley Business School, University of Reading in 2021. His research specializations include digital technologies, corporate governance, sales digitization, board engagement with digital technologies, and the application of digital human avatars in marketing strategies. Dr Goncalves de Oliveira has over 25 years of experience in leadership executive positions in multinational companies and more than 14 years teaching in higher education. He is a member of the Henley Centre for Entrepreneurship. Key publications include the 2025 paper Sales digitization and sales process optimisation for firm performance: evidence from European firms co-authored with M. Belitski and R. Perez-Vega in Technological Forecasting and Social Change, the 2025 paper Unveiling the potential of digital human avatars in modern marketing strategies co-authored with M. Belitski, N. Kakabadse and N. Theodorakopoulos in International Marketing Review, the 2022 paper Board engagement with digital technologies: a resource dependence framework co-authored with N. Kakabadse and N. Khan in Journal of Business Research, the 2025 book chapter Supercharging teaching and learning practical skills within AI-enabled interactive technologies, and the 2023 book chapter Innovative application of digital technologies in rapid change phenomena in boards co-authored with N. Khan and N. Korac-Kakabadse in the Handbook of Research Methods for Corporate Governance.