Rate My Professor Gary Hunter

Hunter’s scholarship appears in leading journals, including the Journal of Consumer Research, European Journal of Marketing, Journal of Services Marketing, Industrial Marketing Management, and Journal of Marketing Education. Key publications include “Consumers’ need for uniqueness: scale development and validation” (2001, cited over 2,900 times), “The internet, information and empowerment” (2006), “An exploratory investigation into the antecedents of satisfaction, brand attitude, and loyalty within the (B2B) eCRM industry” (2003), “The role of anticipated emotion, desire, and intention in the relationship between image and shopping center visits” (2006), “Understanding (customer-based) brand equity in financial services” (2007), “Student engagement and marketing classes” (2011), and “Value propositions in a digitally transformed world” (2020). His work has accumulated over 5,200 citations on Google Scholar. Hunter contributes to student development through sales analytics awards and corporate partnerships with IBM and Best Buy for marketing education at Illinois State University.