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Inspires students to achieve their best.
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Always approachable and easy to talk to.
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About Geoff
Winthrop Professor Geoffrey Soutar is an Emeritus Professor of Marketing and Senior Honorary Research Fellow in the UWA Business School at the University of Western Australia. He earned his Bachelor of Economics with First Class Honours from UWA in 1971, followed by a Master of Arts in 1973 and a PhD in Business in 1974 from Cornell University. Soutar's distinguished career spans several institutions: he began as Lecturer in the Department of Commerce at UWA from 1973 to 1977, progressed to Senior Lecturer in Management from 1978 to 1985, served as Foundation Professor of Management at Curtin University of Technology from 1986 to 1994, and was Executive Dean of the Faculty of Business and Public Management at Edith Cowan University from 1994 to 1999. Returning to UWA, he was Professor and Director of the Graduate School of Management from 2000 to 2007 and Head of the Marketing Discipline Group from 2008 to 2016.
His research specializations include cross-cultural decision-making, new product and service development, marketing of services particularly educational and tourism services, service quality and its impact on organisational success, consumption value, personal values and their roles in decision-making processes. Soutar has published more than 200 research papers in journals and book chapters, as well as a number of research monographs, and presented over 300 papers at seminars and conferences. Key publications include "Consumer perceived value: The development of a multiple item scale" (Journal of Retailing, 2001, with J. Sweeney; 12,615 citations), "The Role of Perceived Risk in the Quality-Value Relationship: A Study in a Retail Environment" (Journal of Retailing, 1999; 3,044 citations), and "Push-pull factors influencing international student destination choice" (International Journal of Educational Management, 2002; 3,043 citations). His influence is evidenced by thousands of citations and roles such as member of the ARC College of Experts (2001-2004, first business academic) and ARC ERA Committees (2012, 2015). Awards include Fellowship of the Academy of the Social Sciences in Australia (2015), Distinguished Researcher Award from the Australian and New Zealand Marketing Academy (2008), Nancy Keegan and Don Voelte Distinguished Scholar (2008), Australian Teaching and Learning Council Citation for Outstanding Contribution to Student Learning (2008), FAIM, FAMI, FMIS, and FANZAM. He has consulted for numerous organisations and secured over $5 million in research grants.
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