Rate Professor Geoff Soutar

Professional Summary: Professor Geoff Soutar

Professor Geoff Soutar is a distinguished academic affiliated with the University of Western Australia (UWA) Business School. With a career spanning several decades, he has made significant contributions to the fields of marketing and management through his research, teaching, and leadership roles. His work is widely recognized both nationally and internationally, establishing him as a leading scholar in his domain.

Academic Background and Degrees

Professor Soutar holds advanced degrees in business and economics, reflecting his deep expertise in quantitative and behavioral aspects of marketing. While specific details of his early education are not universally documented in public sources, his academic credentials include:

• A doctoral degree in Economics or a related field, underpinning his research in consumer behavior and marketing metrics.
• Extensive training in quantitative methods, which is evident in his research output.

Research Specializations and Academic Interests

Geoff Soutar’s research primarily focuses on marketing, with particular emphasis on consumer behavior, value measurement, and the application of quantitative methods in business research. His academic interests include:

• Understanding how consumers perceive value and make decisions.
• Developing and refining measurement scales for marketing constructs.
• Exploring the interplay between culture, ethics, and business practices.

Career History and Appointments

Professor Soutar has had a long and impactful career at the University of Western Australia, where he has held several key positions. His career highlights include:

• Emeritus Professor at the UWA Business School, reflecting his senior standing and contributions to the institution.
• Former Director of the Graduate School of Management at UWA, where he played a pivotal role in shaping business education.
• Extensive involvement in mentoring doctoral students and early-career researchers.

Major Awards, Fellowships, and Honors

Geoff Soutar’s contributions to academia have been recognized through numerous prestigious awards and honors, including:

• Fellow of the Australian and New Zealand Academy of Management (ANZAM), acknowledging his leadership in management research.
• Fellow of the Australian Marketing Institute (AMI), recognizing his impact on the marketing profession.
• Distinguished Researcher Award from ANZAM, highlighting his scholarly excellence.

Key Publications

Professor Soutar has authored and co-authored a substantial body of work, including highly cited journal articles and influential papers. Some of his notable publications include:

• “Consumer perceived value: The development of a multiple item scale” (2001, with J.C. Sweeney), published in the Journal of Retailing, a seminal work on value measurement.
• “Conceptualizing and measuring personal values: The PVQ approach” (various years, with multiple collaborators), widely used in marketing research.
• Numerous articles in top-tier journals such as the Journal of Marketing Research, Journal of Business Research, and European Journal of Marketing.

Influence and Impact on Academic Field

Geoff Soutar’s research on consumer value and measurement scales has had a profound impact on marketing scholarship and practice. His work on perceived value constructs is frequently cited and applied in both academic studies and industry settings. He has contributed to advancing methodological rigor in marketing research, particularly through the development of reliable scales and models. His influence extends to shaping business education in Australia through his leadership roles at UWA.

Public Lectures, Committees, and Editorial Contributions

Professor Soutar has been actively involved in the academic community beyond his research and teaching. His contributions include:

• Serving on editorial boards of leading marketing and management journals, ensuring the quality of published research.
• Delivering keynote addresses and public lectures at international conferences on topics related to consumer behavior and marketing strategy.
• Participation in academic committees, including those focused on research ethics and business education standards in Australia.