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Rate My Professor Gina Neff

University of Southern California

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5.04/23/2026

Helps students see their full potential.

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About Gina

Gina Neff is a prominent scholar in the field of Communications, renowned for her research on the social and organizational impacts of emerging communication technologies. She holds a Ph.D. in Sociology and a B.A. in Economics and Middle Eastern Languages and Cultures from Columbia University. Neff's academic interests center on digital transformation, the future of work, responsible AI, and how technologies mediate human communication and labor. She developed the concept of "venture labor," describing the risk-bearing entrepreneurial orientation of workers in tech-driven industries, detailed in her seminal book Venture Labor: Work and the Burden of Risk in Innovative Industries (MIT Press, 2012), which earned the 2013 Communication, Information Technologies, and Media Sociology (CITAMS) Book Award.