Greg Brush

Associate Professor Greg Brush is an Honorary Research Fellow in the Marketing discipline within the UWA Business School at the University of Western Australia. He earned his PhD from the University of Western Australia, a Bachelor of Commerce (BCom) from the University of Canterbury, and a Master of something (MCM) from Lincoln University in New Zealand. His professional career includes appointments as Senior Lecturer from 2008 to 2010 and Lecturer from 2003 to 2007 at the University of Auckland, as well as Visiting Professor at the Helsinki School of Business from 2014 to 2016. In addition to his academic roles, he has conducted consulting work with small businesses, manufacturing organizations, and service firms. Publications from his research have appeared in leading international journals such as the Journal of Business Research, Psychology and Marketing, Journal of International Marketing, and Sport Management Review.

Greg Brush's academic interests center on small firm relationships, industrial marketing and governance, sports marketing, customer value perspectives, cross-cultural service contexts, customer value contribution, key supplier development strategies, cross-cultural service encounter evaluation, understanding asymmetric relationships, marketing services, industrial marketing, international and cross-cultural marketing, construct measurement issues, service performance evaluation across cultures, innovation in business relationships, sports marketing from spectator perspectives including social media use, business customer attractiveness, business-to-business marketing, services marketing, and marketing research. Key publications include the highly cited "Investigating the service brand: A customer value perspective" (Journal of Business Research, 2009), "Comparing the perceived value of information and entertainment mobile services" (Psychology & Marketing, 2008), "Analysing the professional sport experience: A hierarchical approach" (Sport Management Review, 2011), "Arabic Business Relationship Characteristics: a Social Capital Perspective" (Journal of Business & Industrial Marketing, 2019), "A Rasch Analysis of Service Performance in a Tourism Context" (Journal of Business Research, 2022), and "Using Qualitative Comparative Analysis to Identify Complex Solutions and Optimal Combinations of Conditions Influencing COVID Vaccine Acceptance: A Primer for QCA" (Journal of Macromarketing, 2024). He has co-authored books such as "Australian Case Studies in Strategic Marketing" and "Marketing Management" (Cengage Learning, 2008). Brush's impact is evidenced by over 21 research outputs and substantial citations in the marketing field. Major honors include the UWA Student Guild Student Choice Teaching Award (2017), ANZMAC Best Reviewer Award in Industrial and Business Relationship Marketing (2016), ANZMAC Best Reviewer Award in International and Intercultural Marketing (2015), ANZMAC Best Paper in B2B and Industrial Marketing (2011, co-recipient), and Global Marketing Conference Best B2B and Industrial Marketing Paper Award (2010).

Professional Email: greg.brush@uwa.edu.au