Rate My Professor Harmeet Kaur Bhasin

Prof. Dr. Harmeet Kaur Bhasin is the Principal, Professor, and Head of the Department of Commerce at Lala Lajpatrai College of Commerce and Economics, an autonomous institution affiliated with the University of Mumbai and accredited with NAAC ‘A’ Grade (CGPA 3.20 in the 4th cycle). She holds a Ph.D. from JDBIMS-SNDT University, with her doctoral research focused on “Study of Visual Merchandising practices in Retail Industry in Mumbai with special reference to cosmetics and perfumes.” Her academic qualifications also include M.Com., B.Ed., and SET. Prior to her current role, Dr. Bhasin served as an Associate Professor and Head of the Department of Commerce at St. Andrew's College of Arts, Science and Commerce. She has enhanced her professional development through one Orientation Course, multiple Refresher Courses from the UGC-Academic Staff College, University of Mumbai, one Refresher Course from TISS, and one Short Term Course from the UGC-Academic Staff College, University of Mumbai. She has attended workshops on syllabus revision and research methodology.

Dr. Bhasin's research specializations encompass visual merchandising, retail design, customer loyalty, e-commerce, omni-channel retailing, innovative teaching practices, and customer experience in retail. She has authored several publications, including “BRICK OR CLICK- THE BRAND FUTURE CONVERSATION” published in SANSMARAN Research Journal on E-Commerce (Volume 2, December 2012, ISSN: 2278-7801); “VISUAL MERCHANDISING AND RETAIL DESIGN – A SCIENCE OF MASTERING RETAIL AND DEVELOPING CUSTOMER LOYALTY” in IJMR (Volume 1, Issue 10(1), January 2013, ISSN: 2277-9302); “Entrepreneurs – DESIGNING FROM THE HEART – THE BUSINESS OF DESIGN” (ISBN 978-81-910922-7-1); “THE UNIFIED GLOBAL FEEL OF INDIAN RETAIL – Visual Merchandising the Indian Way” in International Organization of Scientific Research Journal; “NEW TRENDS IN INDIAN RETAIL MARKETING- INNOVATIVE SILENT SALESMAN – MANNEQUINS” presented at International Research & Thesis Conference, Path 2014 (ISBN: 978-81-926742-1-6); “Strategies of Retail Industry – Enticing and Engaging Customers for a Relationship that last” in IJMR (Volume III, Issue 11(1), February 2015, ISSN: 2277-9302); “Meeting the Retail Challenge- the power of customer value plus influence” in IOSR Journal of Business and Management (Volume 2); “OMNI-CHANNEL RETAILING A NEW STRATEGY OF RETAIL” in IOSR Journal of Business and Management (Volume 3); “QUALITY MANAGEMENT AND TEACHING – IS SIX SIGMA IN HIGHER EDUCATION A CHALLENGE” in Bhavisya - Scholarly Research Journal (ISSN: 2319-4766, Impact Factor 4.9); and “CREATIVE AND INNOVATIVE PRACTICES IN DELIVERING A GREAT CUSTOMER EXPERIENCE” in An International Journal of Commerce, Economics and Management (ISSN: 2394-4560, Vol 2).