Rate My Professor Harmeet Kaur Bhasin

Dr. Bhasin's research specializations encompass visual merchandising, retail design, customer loyalty, e-commerce, omni-channel retailing, innovative teaching practices, and customer experience in retail. She has authored several publications, including “BRICK OR CLICK- THE BRAND FUTURE CONVERSATION” published in SANSMARAN Research Journal on E-Commerce (Volume 2, December 2012, ISSN: 2278-7801); “VISUAL MERCHANDISING AND RETAIL DESIGN – A SCIENCE OF MASTERING RETAIL AND DEVELOPING CUSTOMER LOYALTY” in IJMR (Volume 1, Issue 10(1), January 2013, ISSN: 2277-9302); “Entrepreneurs – DESIGNING FROM THE HEART – THE BUSINESS OF DESIGN” (ISBN 978-81-910922-7-1); “THE UNIFIED GLOBAL FEEL OF INDIAN RETAIL – Visual Merchandising the Indian Way” in International Organization of Scientific Research Journal; “NEW TRENDS IN INDIAN RETAIL MARKETING- INNOVATIVE SILENT SALESMAN – MANNEQUINS” presented at International Research & Thesis Conference, Path 2014 (ISBN: 978-81-926742-1-6); “Strategies of Retail Industry – Enticing and Engaging Customers for a Relationship that last” in IJMR (Volume III, Issue 11(1), February 2015, ISSN: 2277-9302); “Meeting the Retail Challenge- the power of customer value plus influence” in IOSR Journal of Business and Management (Volume 2); “OMNI-CHANNEL RETAILING A NEW STRATEGY OF RETAIL” in IOSR Journal of Business and Management (Volume 3); “QUALITY MANAGEMENT AND TEACHING – IS SIX SIGMA IN HIGHER EDUCATION A CHALLENGE” in Bhavisya - Scholarly Research Journal (ISSN: 2319-4766, Impact Factor 4.9); and “CREATIVE AND INNOVATIVE PRACTICES IN DELIVERING A GREAT CUSTOMER EXPERIENCE” in An International Journal of Commerce, Economics and Management (ISSN: 2394-4560, Vol 2).