Rate My Professor Ivan Ho

Ivan Ho is a Lecturer in the Department of Marketing at Macquarie University within the Macquarie Business School. He holds a PhD in Marketing from Monash University, a Bachelor of Commerce in Marketing from Monash University, and a Bachelor of Business with majors in Psychology and Marketing from Monash University. His academic career at Macquarie University includes serving as unit convenor and lecturer for courses such as Marketing Technologies (MKTG2006 and MKTG8034), where he covers topics including content marketing, generative AI, and digital ethics. Ivan Ho has been active in research since 2017, contributing to 14 research outputs by 2025.

His research specializations encompass the business and marketing implementation of AI technologies, examining how customers perceive and interact with AI-powered systems like recommendation engines and service robots. Key areas include human-AI collaboration aimed at enhancing societal well-being, frontline service robotics in customer experiences, responsible AI focusing on ethical design, transparency, and accountability, consumer psychology related to technology adoption, and services marketing for integrating advanced technologies. He leads projects such as 'Human and robot service collaboration' as Primary Chief Investigator, 'Empathetic capacity and human-robot interaction' as Associate Investigator, and 'Goal orientations and service innovation adoption' as Chief Investigator. Notable publications include 'The role of review bodies in AI contestation in fostering customer trust' (2025, Global Marketing Conference at Hong Kong), 'How pre-failure innovation claims affect consumer forgiveness' (2025), 'Investigating customer trust across human-AI collaboration styles' (2025), 'New technology on consumer wellbeing: A systematic literature review' (2025), 'The Effect of Human Faces Presence Versus Absence in AI-generated Advertisements on Consumer Attitudes' (2025, International Conference on AI and Industry Digital Transformation), and 'Educating on the Spot: The use of Chatbot in driving consumer motivation to support sustainable causes' (2024).