Jasmina Ilicic

Professional Summary: Professor Jasmina Ilicic

Professor Jasmina Ilicic is a distinguished academic in the field of marketing at Monash University, Australia. With a focus on consumer behavior and branding, she has made significant contributions to understanding the psychological and emotional drivers of consumer decision-making. Her expertise and research have positioned her as a respected scholar in marketing communications and brand management.

Academic Background and Degrees

Professor Ilicic holds advanced degrees in marketing and related fields. While specific details of her educational institutions and years of graduation are not fully disclosed in public records, her academic credentials are evidenced by her current position and extensive publication record at Monash University.

Research Specializations and Academic Interests

Professor Ilicic’s research primarily focuses on:

• Consumer psychology and behavior
• Brand endorsements and celebrity influence
• Emotional and cognitive responses to marketing communications
• Brand authenticity and trust

Her work often explores how emotional connections and authenticity in branding impact consumer perceptions and behaviors, contributing to both academic theory and practical marketing strategies.

Career History and Appointments

Professor Ilicic has built a robust academic career with key appointments including:

• Associate Professor, Department of Marketing, Monash Business School, Monash University (current role as per public records)
• Various teaching and research roles in marketing prior to her current position (specific details and timelines not fully available in public sources)

Major Awards, Fellowships, and Honors

While specific awards and honors are not widely documented in accessible public sources, Professor Ilicic’s standing in the academic community is reflected through her publication impact and recognition within the marketing field at Monash University. Any prestigious recognitions will be updated as they become publicly available.

Key Publications

Professor Ilicic has an extensive portfolio of peer-reviewed publications in high-impact journals. Some of her notable works include:

• Ilicic, J., & Webster, C. M. (2016). 'Being True to Oneself: Investigating Celebrity Brand Authenticity.' Psychology & Marketing.
• Ilicic, J., & Webster, C. M. (2014). 'Eavesdropping on Brand Image.' Journal of Marketing Management.
• Ilicic, J., & Webster, C. M. (2013). 'Celebrity Co-Branding Partners as Irrelevant Brand Information in Advertisements.' Journal of Business Research.
• Ilicic, J., Baxter, S. M., & Kulczynski, A. (2018). 'Names versus Faces: Examining Spokesperson-Based Congruency Effects in Advertising.' European Journal of Marketing.

These publications highlight her focus on branding, authenticity, and consumer perceptions in marketing contexts.

Influence and Impact on Academic Field

Professor Ilicic’s research has contributed to advancing knowledge in consumer psychology and branding, particularly in the areas of celebrity endorsements and brand authenticity. Her work is frequently cited in marketing literature, influencing both academic research and industry practices. Her studies provide actionable insights for marketers aiming to build trust and emotional connections with consumers.

Public Lectures, Committee Roles, and Editorial Contributions

While specific details of public lectures, committee roles, or editorial contributions are not extensively documented in public sources, Professor Ilicic is actively involved in the academic community through her teaching and research at Monash University. She likely participates in conferences and seminars related to marketing and consumer behavior, contributing to the dissemination of knowledge in her field.