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Jean Desforges is a Chargé de cours in the Département de marketing at the École des sciences de la gestion (ESG), Université du Québec à Montréal (UQAM), aligning with the Communications, Marketing, and Public Affairs domain. He holds an M.Sc. and draws on more than 25 years of professional experience as a marketing manager to educate students at the bachelor's and master's levels. His teaching encompasses key courses such as MKG3300 Marketing, delivered across various groups including Hiver 2020, Été 2021, and additional sessions; MKG5300 Stratégies de marketing, offered in groups like 031 for Hiver 2021 (development), Automne 2023 (group 001), Hiver 2025 (group 020), and others at Montréal and Laval campuses, both in-person and hybrid formats; as well as related subjects like MKT3010 Stratégie marketing and MKT2005 Communication marketing. These courses emphasize marketing fundamentals, strategic planning, market analysis, competition, and communication strategies, integrating practical insights from his extensive industry background.
Jean Desforges actively participates in UQAM's governance as a representative for chargés de cours. He was nominated to the Sous-commission des ressources of the Comité exécutif in 2018 (résolution 2018-E-9545) and 2021 (2021-E-9972). In March 2019, he served as a member of the Table de concertation sur l'attribution des charges d'enseignement, listed as Chargé de cours from the Département de marketing. The ESG UQAM Rapport annuel 2024-2025 identifies him as a membre représentant chargé.es de cours on the Conseil académique. The Sénat issued motions de remerciements recognizing his service in 2021 (2021-SCR-835) and 2024 (2024-SCR-866). He also contributed as a member to the Rapport du groupe de travail Brodeur sur l’éducation inclusive. These roles highlight his dedication to academic administration, resource allocation, teaching loads, and inclusive education initiatives at UQAM.