Rate My Professor Jennifer Hutchins

Jennifer Hutchins is an Associate Professor of Marketing and Professional Sales in the Department of Marketing and Professional Sales at Kennesaw State University's Coles College of Business. She holds a PhD in Marketing from the University of Memphis, an MBA from the University of St. Thomas, and a BS from Oregon State University. Her research interests encompass advertising and promotions, entertainment marketing services, consumer behavior, and sustainability services marketing. Hutchins has contributed significantly to the academic discourse through numerous peer-reviewed publications. Notable works include 'The sustainability route to corporate legitimacy' (Journal of Global Scholars of Marketing Science, 2019, with M. Sinha and S. Nandan), 'Showrooming: An exploratory empirical investigation of students’ attitudes and behavior' (Information Systems Management, 2018, with D.J. Burns, P.B. Gupta, and H.C. Bihn), 'Mobile payments in India: the privacy factor' (International Journal of Bank Marketing, 2019, with M. Sinha, H. Majra, and R. Saxena), 'The soft side of branding: leveraging emotional intelligence' (Journal of Business & Industrial Marketing, 2018, with D.X. Rodriguez), and 'Anthropomorphizing religious advertising: The moderating role of political ideology' (Psychology & Marketing, 2022, with P. van Esch, Y. Cui, and D. Arli). These publications explore critical areas such as sustainability, consumer privacy, showrooming behaviors, and branding strategies.

In addition to her scholarly output, Hutchins has served as Assistant Chair of the Department of Marketing and Professional Sales and co-chair of the AMA Relationship Marketing Special Interest Group alongside M. Sinha. She has chaired doctoral dissertation committees, including those for graduates in 2022, 2024, and 2025. Hutchins has presented research at Coles Research Seminars, such as 'Doing Good, One Behavior and One Television Show at a Time,' and moderated panels on global supply chain challenges and Greek contributions to business during Kennesaw State University's Year of Greece events. Her work has been featured in departmental newsletters and strictly business posts, highlighting her insights on consumer spending amid economic pressures. Hutchins' contributions extend to curriculum development collaborations and student engagement initiatives within the Coles College of Business.