Rate My Professor Jie YU

Professor Jie Yu is Professor in Information Systems and Associate Dean for Global Engagement and Partnerships at the University of Nottingham Ningbo China, in the Nottingham University Business School China, Department of Entrepreneurship, Marketing and Management Systems. He obtained his BSc in Computer Science from Fudan University in 2003 and PhD in Information Systems from the National University of Singapore in 2010. Before joining the University of Nottingham Ningbo China in September 2010, he served as a teaching assistant in Information Systems at the National University of Singapore from 2007 to 2009. His research focuses on social media, e-commerce especially in China, business analytics, knowledge management, healthcare information systems, and virtual communities. Key areas include big data analytics in e-healthcare and fintech. He collaborates with industries such as Alibaba/Taobao, Duckbill Logistic Technology, and local manufacturing firms. His contributions align with UN Sustainable Development Goals 9 (Industry, Innovation, and Infrastructure) and 11 (Sustainable Cities and Communities). Yu has presented research at conferences like PACIS, AMCIS, EurOMA, and SIGCHI, and delivered seminars.

Professor Yu has published in prestigious journals including Journal of Management Information Systems, Journal of the Association for Information Systems, International Journal of Production Economics, IEEE Transactions on Professional Communication, Information Systems Journal, and Information Technology & People. Highly cited works include "How does scarcity promotion lead to impulse purchase in the online market? A field experiment" (2021, 385 citations), "Content marketing in e-commerce platforms in the internet celebrity economy" (2020, 312 citations), "Product delivery service provider selection and customer satisfaction in the era of internet of things: A Chinese e-retailers’ perspective" (2015, 271 citations), "Customer satisfaction and competitiveness in the Chinese E-retailing: Structural equation modeling (SEM) approach to identify the role of quality factors" (2014, 251 citations), and "The determinants and impacts of aesthetics in users’ first interaction with websites" (2016, 222 citations). Recent publications encompass "Challenges in developing information and communication technology (ICT) use for rural e-governance: An ecology perspective" (2025), "Disentangling e-commerce gamification affordances on recommendation acceptances from a perceived value perspective" (2025), "Exploring metaverse: affordances and risks for potential users" (2025), "Predicting marine tourism intention through information processing: an ability-motivation-opportunity framework" (2025), and "Blockchain innovations: Technological applications and management challenges" (2024), for which he contributed editorially. His Scopus profile shows an h-index of 14 and 1,119 citations, reflecting substantial influence in information systems.