Rate My Professor Jie YU

Professor Yu has published in prestigious journals including Journal of Management Information Systems, Journal of the Association for Information Systems, International Journal of Production Economics, IEEE Transactions on Professional Communication, Information Systems Journal, and Information Technology & People. Highly cited works include "How does scarcity promotion lead to impulse purchase in the online market? A field experiment" (2021, 385 citations), "Content marketing in e-commerce platforms in the internet celebrity economy" (2020, 312 citations), "Product delivery service provider selection and customer satisfaction in the era of internet of things: A Chinese e-retailers’ perspective" (2015, 271 citations), "Customer satisfaction and competitiveness in the Chinese E-retailing: Structural equation modeling (SEM) approach to identify the role of quality factors" (2014, 251 citations), and "The determinants and impacts of aesthetics in users’ first interaction with websites" (2016, 222 citations). Recent publications encompass "Challenges in developing information and communication technology (ICT) use for rural e-governance: An ecology perspective" (2025), "Disentangling e-commerce gamification affordances on recommendation acceptances from a perceived value perspective" (2025), "Exploring metaverse: affordances and risks for potential users" (2025), "Predicting marine tourism intention through information processing: an ability-motivation-opportunity framework" (2025), and "Blockchain innovations: Technological applications and management challenges" (2024), for which he contributed editorially. His Scopus profile shows an h-index of 14 and 1,119 citations, reflecting substantial influence in information systems.