Rate Professor Jill Sweeney

Professional Summary: Professor Jill Sweeney

Professor Jill Sweeney is a distinguished academic at the University of Western Australia (UWA) Business School, recognized for her expertise in marketing and consumer behavior. With a career spanning several decades, she has made significant contributions to the understanding of service quality, customer engagement, and sustainability in marketing.

Academic Background and Degrees

Professor Sweeney holds advanced degrees in marketing and related fields, equipping her with a robust foundation for her research and teaching career. Specific details of her degrees include:

• PhD in Marketing (specific institution and year not publicly specified in accessible sources)
• Master’s degree in a related field (details not publicly specified)
• Bachelor’s degree in a related discipline (details not publicly specified)

Research Specializations and Academic Interests

Professor Sweeney’s research focuses on several critical areas within marketing, with a particular emphasis on:

• Service quality and customer satisfaction
• Consumer behavior and engagement
• Sustainability and ethical consumption
• Word-of-mouth communication and social influence

Her work often explores the intersection of marketing strategies and societal impact, contributing to both academic theory and practical business applications.

Career History and Appointments

Professor Sweeney has held significant academic positions, primarily at the University of Western Australia. Her career trajectory includes:

• Professor of Marketing, UWA Business School, University of Western Australia (ongoing)
• Various academic and research roles prior to her current position (specific details and timelines not fully publicly documented)

Major Awards, Fellowships, and Honors

Professor Sweeney has been recognized for her contributions to marketing research and education. Notable accolades include:

• Recipient of multiple awards for research excellence (specific awards not detailed in accessible public sources)
• Recognition for contributions to service marketing scholarship through peer acknowledgment and citations

Key Publications

Professor Sweeney has authored and co-authored numerous influential papers and articles in top-tier journals. Some of her key publications include:

• ‘The effects of brand credibility on customer loyalty’ (2008), published in the Journal of Retailing and Consumer Services
• ‘Customer empowerment in services: Scale development and validation’ (2011), published in the Journal of Business Research
• ‘Word of mouth: Measuring the power of individual messages’ (2012), published in the European Journal of Marketing
• Contributions to various book chapters and conference proceedings on service marketing and sustainability (specific titles not fully listed in public sources)

Her publications are widely cited, reflecting her impact on marketing scholarship.

Influence and Impact on Academic Field

Professor Sweeney’s research has significantly shaped the field of marketing, particularly in the domains of service quality and consumer behavior. Her work on customer engagement and sustainability has informed both academic discourse and industry practices, providing frameworks for understanding complex consumer interactions. She is frequently cited in studies related to service marketing, and her methodologies are adopted by researchers globally.

Public Lectures, Committees, and Editorial Contributions

Professor Sweeney is actively involved in the academic community through various roles, including:

• Presenting at international conferences on marketing and consumer behavior (specific events not fully documented)
• Serving on editorial boards and as a reviewer for leading marketing journals (specific journals not publicly specified)
• Contributing to academic committees and initiatives at UWA and beyond (details not fully available in public sources)

Her engagement in these activities underscores her commitment to advancing marketing scholarship and mentoring emerging researchers.