Rate My Professor Jill Sweeney

Beginning her professional career in market research, Sweeney held positions including Research Executive at the British Market Research Bureau (1974-1976), General Manager and Senior Research Executive at Market Feedback Analytics (1978-1981), and Market Research Manager at Metropolitan Transport Trust (Transperth) (1981-1982). She transitioned to academia as Senior Tutor in the Commerce Programme at Murdoch University (1991), followed by Lecturer and Senior Lecturer in the Department of Information Management and Marketing at the University of Western Australia (1995-2000), Associate Professor at UWA Business School (2001-2007), and Winthrop Professor of Marketing. She served as Associate Dean of Research and Research Training at the UWA Business School from 2008 to 2010. Sweeney was elected Fellow of the Australia and New Zealand Marketing Academy (ANZMAC) in 2008. She has held leadership positions such as state Chair and National Council member of the Australian Marketing and Social Research Society, Executive member of ANZMAC, and co-chair of the ANZMAC 2005 conference in Fremantle. Her research specializations include services marketing, value co-creation, customer engagement, and word-of-mouth. She has published widely in journals such as the Journal of Retailing, Psychology and Marketing, Journal of Service Research, and Australian Journal of Management. Key publications include 'Customer Effort in Value Cocreation Activities' (Journal of Service Research, 2015) and 'The Effect of Cues on Service Quality Expectations and Service Selection' (Journal of Service Management, 2016). As Chief Investigator on Australian Research Council Linkage grants, her work has examined sustainable energy saving behaviours and value in financial planning, contributing to advancements in customer-centric service practices and conservation efforts.