Rate My Professor Joan Carlini
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About Joan
Dr Joan Carlini is an Adjunct Associate Professor in the Department of Marketing at Griffith Business School, Griffith University. She holds a PhD in marketing from Bond University, completed between 2012 and 2015, with a focus on corporate social responsibility, marketing, and branding. Throughout her career at Griffith University, she served as a Senior Lecturer in Marketing, specializing in transformative service research that applies consumer insights to improve service delivery, particularly in healthcare settings. Her work emphasizes co-design, participatory methods, visual storytelling, and evidence-based practices to foster empathy, address system challenges, and strengthen consumer-provider relationships. Carlini collaborates with consumers, healthcare providers, and policymakers on topics including secondary vulnerability in end-of-life care, pressure injury prevention, enhanced recovery after surgery protocols, patient and public involvement in research, and disability-inclusive co-design.
Carlini's key publications demonstrate her impact across business and health domains. Notable works include 'The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model' (2019, 239 citations), 'The corporate social responsibility (CSR) internal branding model: Aligning employees’ CSR awareness, knowledge, and experience to deliver positive employee performance outcomes' (2021, 152 citations), 'Discordance and concordance on perception of quality care at end of life between older patients, caregivers and clinicians: a scoping review' (2022, 45 citations), 'Transforming health-care service through consumer co-creation: directions for service design' (2024), and 'The effect of pressure injury prevention care bundles on pressure injuries in hospital patients: a complex intervention systematic review and meta-analysis' (2024, 54 citations). She has contributed to understanding host community impacts during major events like the 2018 Commonwealth Games and mass behavior change during COVID-19. Carlini received the Sustainable Business Practice Award in the 2023 Pro Vice Chancellor (Business) Staff Awards and secured funding through the Gold Coast Health Collaborative Research Grant Scheme in 2022 and 2023. Her research influences healthcare improvements and consumer partnerships.
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