Rate Professor John Roberts

Professional Summary for Professor John Roberts

Professor John Roberts is a distinguished academic at the University of Sydney, recognized for his extensive contributions to the fields of marketing and business strategy. With a career spanning several decades, he has established himself as a leading scholar through rigorous research, impactful publications, and significant roles in academic and professional communities.

Academic Background and Degrees

Professor Roberts holds advanced degrees in marketing and related disciplines, reflecting his deep academic grounding:

• PhD in Marketing, Massachusetts Institute of Technology (MIT), USA
• MBA, Stanford University, USA
• Bachelor of Commerce (Honours), University of Melbourne, Australia

Research Specializations and Academic Interests

Professor Roberts specializes in marketing strategy, consumer behavior, and brand management. His research interests include:

• Market dynamics and competitive strategy
• Customer loyalty and value creation
• Brand equity and long-term marketing effectiveness

His work often bridges theoretical insights with practical applications, influencing both academia and industry practices.

Career History and Appointments

Professor Roberts has held numerous prestigious positions across globally recognized institutions:

• Scientia Professor of Marketing, University of Sydney Business School, Australia (current)
• Professor of Marketing, London Business School, UK (previous appointment)
• Visiting Professor at various institutions, including Stanford University and MIT

His tenure at these institutions underscores his international reputation and interdisciplinary expertise.

Major Awards, Fellowships, and Honors

Professor Roberts has received numerous accolades for his contributions to marketing scholarship:

• Fellow of the Academy of Social Sciences in Australia
• Distinguished Marketing Educator Award, Australian and New Zealand Marketing Academy (ANZMAC)
• Multiple Best Paper Awards from leading marketing journals

Key Publications

Professor Roberts has authored and co-authored a wide array of influential works. Some notable publications include:

• Defensive Marketing Strategy (with John H. Roberts and Gary L. Lilien, 1981)
• 'The Role of Customer Expectations in the Market for Services' (Journal of Marketing, 1993)
• 'Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice' (Management Science, 1988)
• Numerous articles in top-tier journals such as Journal of Marketing Research, Marketing Science, and Management Science

Influence and Impact on Academic Field

Professor Roberts’ research has significantly shaped the understanding of marketing strategy and consumer behavior. His work on defensive marketing and customer value has provided frameworks widely adopted by academics and practitioners. He is frequently cited in scholarly articles, and his methodologies have influenced empirical research in marketing. Additionally, his contributions to doctoral training have mentored a generation of marketing scholars.

Public Lectures, Committees, and Editorial Contributions

Professor Roberts is actively engaged in the broader academic community through various roles:

• Keynote speaker at international marketing conferences, including the Marketing Science Institute events
• Member of editorial boards for leading journals such as Journal of Marketing and Marketing Science
• Advisor to professional bodies and committees focused on advancing marketing research and education

His public lectures often address emerging trends in marketing and the integration of data-driven strategies in business decision-making.