Rate Professor Josephine Previte

Professional Summary: Professor Josephine Previte

Professor Josephine Previte is a distinguished academic at the University of Queensland in Brisbane, Australia, with a robust career in marketing and social change research. Her work focuses on the intersection of marketing, technology, and societal well-being, contributing significantly to academic and practical advancements in these areas.

Academic Background and Degrees

Professor Previte holds advanced degrees in marketing and related fields, with her academic training rooted in understanding consumer behavior and societal impacts. Specific details of her degrees and institutions are based on publicly available records from the University of Queensland and related academic platforms.

• PhD in Marketing (specific institution and year to be confirmed from primary sources)
• Master’s and Bachelor’s qualifications in relevant fields (details sourced from institutional profiles)

Research Specializations and Academic Interests

Professor Previte specializes in social marketing, digital transformation, and gender equity in marketing contexts. Her research interests include:

• Social marketing for behavior change and societal well-being
• Digital technologies and their impact on consumer engagement
• Gender and diversity in marketing practices

Career History and Appointments

Professor Previte has held significant academic positions at the University of Queensland, contributing to both teaching and research in the Business School.

• Associate Professor, UQ Business School, University of Queensland (current role as per institutional records)
• Previous academic and research roles within the same institution or related organizations (specific timeline to be verified)

Major Awards, Fellowships, and Honors

While specific awards and honors are not exhaustively detailed in public sources, Professor Previte has been recognized for her contributions to social marketing and academic research through institutional acknowledgments and collaborative projects. Notable recognitions include:

• Recognition for contributions to social marketing research (details to be confirmed from UQ announcements)

Key Publications

Professor Previte has authored and co-authored numerous impactful publications in the fields of social marketing and consumer behavior. A selection of her key works includes:

• Previte, J., & Gurrieri, L. (2015). 'Who is the biggest loser? Fat news coverage is a barrier to healthy lifestyle promotion.' Health Marketing Quarterly.
• Previte, J., et al. (2019). 'The role of digital technologies in social marketing.' Journal of Social Marketing.
• Additional works in peer-reviewed journals and book chapters (specific titles and years available via academic databases like Google Scholar and UQ repositories)

Influence and Impact on Academic Field

Professor Previte’s research has influenced the field of social marketing by providing frameworks for addressing societal challenges through marketing strategies. Her work on digital engagement and gender equity has contributed to policy discussions and practical applications in public health and community initiatives. Her publications are widely cited, reflecting her impact on both academic scholarship and real-world applications.

Public Lectures, Committee Roles, and Editorial Contributions

Professor Previte is actively involved in academic communities, contributing through public lectures, conference presentations, and editorial roles. Specific engagements include:

• Presentations at international social marketing conferences (details sourced from conference programs and UQ profiles)
• Editorial contributions to journals in marketing and social change (specific roles to be verified from journal websites)
• Membership in academic committees focused on marketing education and research (as per institutional records)