Rate My Professor Julie Ozanne

A leading figure in transformative consumer research, Ozanne's academic interests encompass alternative economies, poverty alleviation, consumer culture theory, enhancing the well-being of low-literate and low-income consumers, innovative sharing-based exchange models, and advanced methodologies for social change. Her prolific scholarship, with over 13,000 citations on Google Scholar, includes landmark publications such as “Using Cultural Repertoires in Unsettled Times” with Nicole Ye Yang and Marcus Phipps (Journal of Consumer Research, 2025), “Stigma Resistance through Body-in-Practice: Embodying Pride through Creative Mastery” with Rohan Venkatraman and Erica Coslor (Journal of Consumer Research, 2024), “Transitioning to New Paradigms for Societally Impactful Research: Recommendations from the TCR Impact Task Force and an Agenda” with Brennan Davis et al. (Journal of Public Policy & Marketing, 2024), “Research Pathways for Societal Impact: A Typology of Relational Engagements for Consumer Psychology Research” with Brennan Davis and Akon E. Ekpo (Journal of Consumer Psychology, 2022), “Mediating the Indigenous Art Market” with Ai Ming Chow and Michal Carrington (Journal of Marketing Management, 2022), and “Moral Habitus and Status Negotiation in a Marginalized Working-Class Neighborhood” with Bige Saatcioglu (Journal of Consumer Research, 2013), which earned the Sidney J. Levy Award for best consumer culture theory dissertation article. Other notable works include the Ferber Award-winning “The Low Literate Consumer” with Natalie Ross Adkins (Journal of Consumer Research, 2005).

Ozanne's contributions to the field are recognized through prestigious awards, including the Association for Consumer Research Distinguished Service Award (2024), the Marketing and Society Special Interest Group Lifetime Achievement Award (2022), the Dean's Research Engagement and Partnership Award from the Faculty of Business and Economics (2025), and the Finalist for AMA-EBSCP-RRBM Annual Award for Responsible Research in Marketing (2022). She has also received multiple teaching excellence awards from Virginia Tech.