Rate My Professor Karen DeLong

DeLong's scholarly contributions include peer-reviewed publications such as 'German and British Consumer Willingness to Pay for Beef Labeled with Food Safety Attributes' (Journal of Agricultural Economics, 2017), 'Is the Natural Label Misleading? Examining Consumer Preferences for Natural Beef' (Applied Economic Perspectives and Policy, 2018), 'Reproductive Failure and Long-Term Profitability of Spring- and Fall-Calving Beef Cows' (Journal of Agricultural and Resource Economics, 2020), 'Beef Cattle Farmers’ Marketing Preferences for Selling Local Beef' (Agribusiness, 2019), and 'US Consumers’ Preferences for Imported and Genetically Modified Sugar' (Journal of Behavioral and Experimental Economics, 2016). Her work has garnered over 1,250 citations. She has secured grants examining U.S. beef competitiveness in Mexico, China, Japan, the UK, and Germany, consumer preferences for Tennessee wines, potential land use of solar panels on Tennessee farmland, and cattle genomics. Awards include the UT Knoxville Athletics Professor of Excellence (2024), Newton Entrepreneurial & Critical Thinking Award (2023), and Southern Agricultural Economics Association Emerging Scholar Award (2021). Through research, extension reports, and teaching, DeLong provides analysis to agricultural stakeholders and policymakers.