KW

Kenneth Wilbur

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University of California, San Diego

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About Kenneth

Academic Profile

Academic Background: Ph.D. in Economics, University of Virginia.

Research Interests: Marketing analytics, media economics, and advertising effectiveness.

Appointments: Professor, Rady School of Management, UC San Diego.

Publications:

  • Television Advertising and Online Search, Marketing Science.
  • Media Consumption Patterns, Journal of Advertising.

Additional Contributions: Consults for media companies on advertising strategies.