Encourages students to think outside the box.
Dr. Khushbu Jain is an Assistant Professor in the Department of Management at Indirapuram Institute of Higher Studies (IIHS), Ghaziabad. She currently serves as the Coordinator for the BBA program, ensuring effective program management and student support. Additionally, she is a valued member of the Grievance Redressal Committee, contributing to resolving student issues with her contact number listed as +91-9913619197. Her academic qualifications include a B.Com and M.Com from Gujarat University, an MBA in Marketing, and a PhD in Commerce. With over 12 years of professional experience in teaching, Dr. Jain previously served at National Commerce College affiliated with Gujarat University, where she honed her expertise in commerce and management education.
Dr. Jain's scholarly contributions focus on marketing and consumer behavior. She authored 'Opportunities, Challenges, And Strategies In Indian Retail Marketing Management,' published in 2023 in the HYPOTHESIS-National Journal of Research in Higher Studies (ISSN: 2581-8953) by IIHS. She has also co-authored significant papers, including 'Patanjali Products and Consumer Behavior' with Dr. Shikha Agarwal and Ms. Prerana Bhatnagar, analyzing consumer trends in Ayurvedic products, and 'A Comparative Study of Digital Payment Systems in India,' examining fintech adoption. Her involvement extends to conference organization, such as serving on committees for the IIHS Multidisciplinary Research Conference and national workshops on research data analysis through SPSS. Furthermore, she contributed to events like the International Conference on Multidisciplinary Trends. Through her teaching, research, publications, and administrative roles, Dr. Khushbu Jain plays a pivotal role in advancing management studies and fostering academic excellence at IIHS.