A true mentor who cares about success.
Lakshmaiah Botla is an Associate Professor at Mulshi Institute of Business Management (MIBM), Pune, serving in the core faculty with 15 years of experience. His qualifications comprise an MBA, UGC-NET in Management, and PhD (pursuing). Specializing in Marketing, Strategy, Indian Ethos, and Strategic HRM, he teaches in PGDM programs, developing practical teaching cases for Marketing Management courses such as 'LG’s Smart Phone Business A Question Mark?', analyzing smartphone market dynamics; 'Sustaining Traditional Handmade Designs: Laludas Shoe Maker', on preserving traditional crafts; and 'Infronics Systems Ltd: Triggering Entrepreneurial Bug', focusing on tech entrepreneurship. Botla actively engages in student activities including internship programs, orientations, live sales projects, and pre-placement training.
He served as Program Director for the ICECOM-2025 International Conference on Technology, Sustainability, and Global Markets at MIBM. His publications include 'Systems Thinking: The Gandhian Way' (2009), integrating Gandhian principles into systems thinking; 'Rethinking Organisational Goals in the Context of Indian Ethos' (2014, International Journal of Indian Culture and Business Management, with Harigopal Kondur); 'Competitiveness of a Company: Dimensionality of Competitiveness' (2011); and 'Socio Technical Systems of a Company: The Dimensionality of Socio Technical Systems'. Recent co-authored works with MIBM colleagues Dinkar Hazare and Sonali Kadam feature 'Marketing Analysis of Mothers Recipe' and 'Timely Reconceptualization of Digital Marketing: A Case Study of Food Delivery Giant Zomato' (2025 proceedings). Certified as an Accredited Management Teacher (AMT) by All India Management Association, Botla contributes to advancing management education blending cultural insights with modern practices.