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5.04/23/2026

Fair, constructive, and always motivating.

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About Laura

Laura Bruns is an Assistant Professor in the School of Communication and Multimedia Studies at Florida Atlantic University’s Dorothy F. Schmidt College of Arts and Letters. She earned her Ph.D. in Communication from Wayne State University in January 2022. Her dissertation, 'Perimortem Rhetoric: A Rhetoric of Death and Dying,' explores hospice website discourses on end-of-life services. It proposes perimortem rhetoric (PMR), a rhetoric that symbolically implicates death without explicitly stating it, extending Segal’s rhetoric of dying. Using Foucault’s biopolitics and Mbembe’s necropolitics for discursive analysis and Perelman and Olbrechts-Tyteca’s presence and absence for visual analysis, the study examined 481 pages of text and 352 images from hospice sites. Five textual PMR themes and three visual themes emerged, showing how hospices commercialize services by focusing on medical care and positive imagery, potentially misaligning expectations with the reality of dying.