Rate Professor Liliana Bove

Professional Summary: Professor Liliana Bove

Professor Liliana Bove is a distinguished academic at the University of Melbourne, Australia, with a notable career in marketing and consumer behavior. Her work focuses on the intersection of service marketing, relationship marketing, and customer engagement, contributing significantly to both academic research and industry practice.

Academic Background and Degrees

Professor Bove holds advanced degrees in marketing and related fields, equipping her with a strong foundation for her research and teaching career. Specific details of her qualifications include:

• PhD in Marketing (specific institution and year not publicly detailed in accessible sources but aligned with her expertise at the University of Melbourne)
• Undergraduate and postgraduate qualifications in business and marketing disciplines

Research Specializations and Academic Interests

Professor Bove specializes in service marketing, with a particular emphasis on customer loyalty, relationship marketing, and the role of emotions in consumer behavior. Her research interests include:

• Service-dominant logic and value co-creation
• Customer engagement and advocacy behaviors
• Ethical considerations in marketing and consumer interactions

Career History and Appointments

Professor Bove has held significant academic positions, with her primary affiliation at the University of Melbourne. Key roles include:

• Professor of Marketing, Department of Management and Marketing, University of Melbourne
• Active contributor to the Melbourne Business School's academic programs and research initiatives

Major Awards, Fellowships, and Honors

While specific awards and fellowships are not exhaustively listed in public sources, Professor Bove is recognized for her contributions to marketing scholarship through:

• Invitations to speak at international conferences on service marketing
• Recognition within academic communities for impactful research in customer engagement

Key Publications

Professor Bove has authored numerous influential papers and articles in top-tier marketing journals. Some of her notable works include:

• 'Customer engagement with service providers: An exploratory study' (co-authored, published in the Journal of Service Management, 2011)
• 'Linking service-dominant logic and strategic business practice: A conceptual model of a service-dominant orientation' (co-authored, published in the Journal of Service Research, 2009)
• 'Service worker role in encouraging customer organizational citizenship behaviors' (co-authored, published in the Journal of Business Research, 2009)

Influence and Impact on Academic Field

Professor Bove's research has had a profound impact on the field of service marketing, particularly in advancing the understanding of customer engagement and value co-creation. Her work is widely cited by scholars and practitioners, influencing both academic discourse and practical applications in service industries. She has contributed to shaping contemporary marketing strategies by emphasizing the importance of relational dynamics between service providers and customers.

Public Lectures, Committees, and Editorial Contributions

Professor Bove is actively involved in the academic community through various roles, including:

• Guest lectures and presentations at international marketing and service research conferences
• Editorial board memberships and reviewer roles for leading marketing journals (specific journals not detailed in public sources)
• Mentorship of postgraduate students and early-career researchers at the University of Melbourne