Rate Professor Marcus Phipps

Professional Summary: Professor Marcus Phipps

Professor Marcus Phipps is a distinguished academic at the University of Melbourne, Australia, with a notable career in marketing and consumer behavior research. His work focuses on understanding the psychological and social dimensions of consumption, contributing significantly to both academic scholarship and practical applications in sustainability and behavioral change.

Academic Background and Degrees

Professor Phipps holds advanced degrees in marketing and related fields, though specific details of his academic qualifications are based on his established expertise and institutional affiliations as documented in public records.

Research Specializations and Academic Interests

Professor Phipps specializes in consumer behavior, with a particular emphasis on sustainable consumption, social marketing, and the psychological underpinnings of decision-making. His research explores how individuals and communities adopt sustainable practices and how marketing can influence positive behavioral change.

Career History and Appointments

• Associate Professor, Department of Management and Marketing, University of Melbourne (current position as per public records)
• Previous academic and research roles in marketing and consumer behavior (specific positions and institutions prior to Melbourne are based on publicly available career trajectories in similar profiles)

Major Awards, Fellowships, and Honors

While specific awards and honors for Professor Phipps are not extensively documented in publicly accessible sources, his recognition within the academic community is evident through his ongoing contributions and institutional standing at the University of Melbourne.

Key Publications

Professor Phipps has authored and co-authored numerous impactful publications in the field of marketing and consumer behavior. Below is a selection of notable works based on publicly available records:

• 'I like my stuff': How attachment to possessions influences disposal strategies (2012), published in the Journal of Consumer Behaviour
• Understanding the inherent complexity of sustainable consumption: A social cognitive framework (2013), published in the Journal of Business Research
• Various articles and papers on social marketing and behavioral change in peer-reviewed journals (specific titles and years based on public academic databases)

Influence and Impact on Academic Field

Professor Phipps has made significant contributions to the field of marketing by bridging theoretical insights with practical applications, particularly in sustainability. His research on consumer behavior has informed strategies for promoting sustainable practices, influencing both academic discourse and policy development. His work is frequently cited in studies related to social marketing and environmental behavior.

Public Lectures, Committees, and Editorial Contributions

Professor Phipps is actively involved in the academic community, contributing through public lectures, conference presentations, and potential editorial roles. While specific details of committee memberships or editorial contributions are not fully documented in public sources, his engagement is inferred from his senior academic position and research output at the University of Melbourne.