Rate My Professor Marcus Phipps

Associate Professor Marcus Phipps is an academic in the Department of Management and Marketing, Faculty of Business and Economics, at the University of Melbourne, where he serves as Director of Teaching Resources and Planning. He holds a PhD (2010) and a BA/BBus (Honours) (2004), both from Monash University. Phipps has been with the University of Melbourne since 2010, initially as a Lecturer in Marketing, progressing to his current associate professorship in 2024. Earlier in his career, he worked with politicians, the Royal Victorian Institute for the Blind, and Drinkwise Australia in social marketing.

A scholar in Consumer Culture Theory, Phipps conducts interpretive consumer research using naturalistic observation and in-depth interviews. His research focuses on sustainable consumer behaviour, consumer well-being, routine disruption, and public policy implications in the marketplace, examining phenomena such as tactical urbanism, affordable housing, sustainability responsibility amid droughts, and COVID-19 lockdowns. Notable publications include "Routines Disrupted: Reestablishing Security through Practice Alignment" with Julie L. Ozanne in the Journal of Consumer Research (2017), "Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages" with Paolo Franco, Robin Canniford, and Amber Epp in the Journal of Marketing (2024), "Using Cultural Repertoires during Unsettled Times" with Ye (Nicole) Yang and Julie L. Ozanne in the Journal of Consumer Research, "Romance in Times of Crisis: Contingent Social Synchronization in Accelerated Love Markets" with Sebastián Ordóñez-Giraldo and Julie L. Ozanne in Marketing Theory, and "Object-oriented Marketing Theory" (2022). His scholarship has garnered over 2,000 citations with an h-index of 10. Phipps contributes to the field as a member of the Editorial Review Board for the Journal of Consumer Research, recipient of the 2024 JCR Outstanding Reviewer Award, and the 2025 Dean's Research Award from the Faculty of Business and Economics. He has also delivered public insights on political marketing through articles in Pursuit by the University of Melbourne.