Rate My Professor Medha Gupta

Dr. Medha Gupta serves as Assistant Professor in the Department of Management Studies at KLE Society's Science & Commerce College, Navi Mumbai. Her academic qualifications include a Ph.D., B.Ed., MBA, M.Sc., and B.Sc. With 12 years of experience in teaching, she contributes to the AICTE-approved Bachelor of Management Studies program, which emphasizes business management and global business principles. Dr. Gupta has an active research profile, having published 13 research papers. A prominent example is her co-authored article 'Consumer Trust In AI-Enabled Marketing: A Behavioural Analysis,' published in 2025 in the International Journal of Environmental Sciences. As the corresponding author, she examined factors shaping consumer trust in AI-driven marketing through thematic analysis of interviews and focus groups. Key findings highlight the importance of transparency in AI decisions, consumer control over data privacy, the role of emotional appeal in building or eroding trust, and higher trust levels among younger, tech-savvy demographics.