Rate Professor Michael Ewing

Professional Summary: Professor Michael Ewing

Professor Michael Ewing is a distinguished academic at the University of Melbourne, Australia, with a notable career in marketing and business research. His expertise lies in the intersection of marketing strategy, consumer behavior, and brand management, contributing significantly to both academic scholarship and industry practice.

Academic Background and Degrees

Professor Ewing holds advanced degrees in marketing and related fields, with a strong foundation in business studies. While specific details of his undergraduate and postgraduate institutions are publicly referenced in various academic profiles, his doctoral qualifications are tied to his extensive research contributions in marketing.

Research Specializations and Academic Interests

Professor Ewing’s research focuses on several key areas within marketing, including:

• Brand management and equity
• Consumer behavior and decision-making
• Marketing communications and advertising effectiveness
• Digital marketing and social media strategies

His work often bridges theoretical insights with practical applications, making significant contributions to how businesses approach branding and consumer engagement in contemporary markets.

Career History and Appointments

Professor Ewing has held prominent academic positions across leading institutions, with a long-standing association with the University of Melbourne. His career trajectory includes:

• Professor of Marketing, Department of Management and Marketing, University of Melbourne
• Various visiting professorships and collaborative roles at international universities
• Previous academic appointments in marketing at other prestigious institutions prior to joining Melbourne

Major Awards, Fellowships, and Honors

Professor Ewing has been recognized for his contributions to marketing scholarship and education through several accolades, including:

• Fellow of the Australian and New Zealand Marketing Academy (ANZMAC)
• Multiple awards for research excellence and best papers at international marketing conferences

Key Publications

Professor Ewing has an extensive publication record in top-tier marketing journals. Some of his notable works include:

1. Ewing, M. T., & Napoli, J. (2005). 'Developing and validating a multidimensional nonprofit brand orientation scale.' Journal of Business Research.
2. Ewing, M. T., & Windisch, L. (2010). 'Contemporary perspectives on brand management.' International Journal of Advertising.
3. Ewing, M. T., et al. (2018). 'The impact of social media on brand equity.' European Journal of Marketing.

These publications reflect his focus on advancing theoretical frameworks and empirical research in marketing and branding.

Influence and Impact on Academic Field

Professor Ewing is widely regarded as a thought leader in marketing, particularly in brand management and consumer behavior. His research has influenced both academic discourse and industry practices, with many of his frameworks being adopted by marketing professionals globally. His high citation count and frequent contributions to leading journals underscore his impact on shaping contemporary marketing strategies.

Public Lectures, Committees, and Editorial Contributions

Professor Ewing is actively involved in the academic community through various roles, including:

• Keynote speaker at international marketing conferences such as ANZMAC and the American Marketing Association (AMA) events
• Editorial board member for prominent journals like the Journal of Business Research and International Journal of Advertising
• Leadership roles in academic committees focused on marketing education and research development

His contributions to editorial boards and conference organization have helped shape research agendas in marketing scholarship.