Rate My Professor Michihiko Yanai

Yanai's career began at Hakuhodo Inc. from 1990 to 2003, followed by founding Kaze to Rock Co., Ltd. in 2003, where he continues as creative director. He has directed prominent campaigns such as Tower Records' 'NO MUSIC, NO LIFE.', Recruit's 'Zexy', Suntory's 'Horoyoi', and Tokyo Metro promotions. A prolific author, his key publications include 'Kaze to Rock' (2004), 'Kaze to CM' (2006), 'Creative Aikido' (2007), 'Salaryman Aikido' (2008), 'Kaze to Rock no Shashin' (2010), 'Bokura no Jidai: Jiyuu ni Naru Gijutsu' (co-authored, 2012), 'Koukoku Rock 'n' Rollers' (2014), 'Reatime Holic. Reatime Lyric.' (2022), 'Furusato ni Kaze ga Fuku' (co-authored, 2023), and 'Kumo to Niji: Boku ga Deatta Hito to Kotoba' (2024). Yanai holds extensive committee roles, including judge for the Internet Media Awards (2025-present), Fukushima Art Inspiration Photo Contest (2025-present), and chair for the Japan Magazine Advertising Awards (2024-present). He also serves as Creative Director for Fukushima Prefecture, Honorary Director at Shibuya no Radio, founding editor of the free newspaper 'KAZETOROCK' (100 issues), and guitarist in the rock band Inawashirokoz. His work spans advertising, branding, education, media production, and music.