Rate My Professor Napatsorn Jiraporn

Jiraporn's research focuses on consumer behavior, encompassing judgment and decision-making, new technology adoption, and goal pursuit; cross-cultural marketing; branding; food consumption; spending habits; savings and investments; and interdisciplinary studies linking psychology to finance and leadership. She is dually certified in digital marketing by the American Marketing Association (PCM® Digital Marketing) and the Digital Marketing Institute (Certified Digital Marketing Professional). Her publications include "Brand as a leader or a servant? The effect of anthropomorphized brand roles and goal types on consumer responses" (Management & Marketing, 2022, leading article), "The impact of scheduling styles on time-limited promotions: the moderating role of redemption frames" (Journal of Business Research, 2021), "Does firm-level political risk influence corporate social responsibility (CSR)? Evidence from earnings conference calls" (Financial Review, 2021), "Does Corporate Social Responsibility (CSR) Improve Credit Ratings? Evidence from geographic identification" (Financial Management, 2014), and "Do multicultural Hispanic Americans choose more culturally appropriate persuasive arguments than monocultural Americans?" (Journal of Cultural Marketing Strategy, 2017). These works, appearing in prestigious journals, advance understanding in marketing and related fields. At Oswego, she teaches Marketing Principles (MKT 250) and Digital Marketing Fundamentals (MKT 380), drawing on industry experience to connect theory and practice.