Rate My Professor Nicole Cunningham

Prof Nicole Cunningham is an Associate Professor in the Department of Marketing Management at the University of Johannesburg. She holds a PhD from the Gordon Institute of Business Science awarded in 2019 and an MCom in Marketing Management with distinction from the University of Johannesburg. She serves as Programme Coordinator for Marketing Management and teaches across academic levels from certificate programmes through to master’s level while supervising both master’s and doctoral students.

Her research centres on consumer behaviour, market research, contemporary marketing trends, digital adoption and the luxury industry, with particular attention to online and offline shopping behaviours. Her work appears in peer-reviewed journals including the Journal of Consumer Behaviour, the Journal of International Retail and Distribution Management and the European Business Review. She has presented research at local and international conferences and has contributed as an editor to textbooks used across South African universities. Prof Cunningham incorporates practical projects and current cases into her teaching to prepare students for professional practice.