Rate My Professor Onnida Thongpravati

Assoc. Prof. Dr. Onnida Thongpravati serves as an Associate Professor in the Business Administration Division at Mahidol University International College, specializing in Business & Economics. Holding the title of Associate Professor in Innovation and Entrepreneurship and serving as Head of Innovation, she plays a pivotal role in advancing educational and research initiatives in business innovation. Her leadership extends to directing the MBA program, where she emphasizes entrepreneurial thinking, innovative knowledge, and 21st-century skills through experiential learning, including business field trips, case studies, simulations, workshops on emerging technologies like machine learning, guest speakers, and international study trips. Under her guidance, students develop research or industry projects tailored to their career goals, preparing them as future business leaders, entrepreneurs, and innovators capable of addressing real-world challenges in dynamic business environments.

Dr. Thongpravati's research explores market-driving innovation, deep tech solutions for sustainability, and regulatory needs for biotechnological advancements. Her key publications include 'AI & Robotics Ventures: Expanding Deep Tech Solutions for a Sustainable Future' (2025, Asian Case Research Journal, co-authored with O. C. Racela and A. Thoumrungroje), 'Biotechnology Innovation in Do-It-Yourself (DIY) Gene Editing: A Call for a New Regulatory Framework' (2024, OBM Genetics, with A. Stasi), 'ORIGINS OF INNOVATION: Market-driving innovation vs market-driven innovation' (2022), 'Unfolding market vision quality: understanding its dimensions, drivers, and before-launch performance' (2020, Journal of Strategic Marketing, with M. Reid and A. R. Dobele), and 'Identifying curricular tensions in a technology innovation doctoral programme' (2019, Innovations in Education and Teaching International, with S. A. Mackie). She received the MUPSF 2 Stars Awards 2025 (Honorable Mention) for professional standards. Dr. Thongpravati designs international short-term programs, such as the Business Innovation and Entrepreneurship course for Yunnan University students featuring industry visits and UN Sustainable Development Goals-aligned pitches, and mentors teams in Asian business case competitions.