Rate My Professor P. Veeraiah

Dr. P. Veeraiah is Professor of Distributive Education and Head of the Department of Business and Commerce at the Pandit Sunderlal Sharma Central Institute of Vocational Education (PSSCIVE), Shyamla Hills, Bhopal, Madhya Pradesh. He holds an M.Com., M.Phil., and Ph.D., with 25 years, 8 months, and 21 days of academic and professional experience at NCERT institutions. As State Coordinator for Andhra Pradesh and Telangana, Dr. Veeraiah works across National Skills Qualifications Framework (NSQF) sectors including Banking, Financial Services and Insurance (BFSI), Logistics, Organised Retail, Tourism and Hospitality, Management and Entrepreneurship, and Professional Skills. His expertise encompasses financial marketing, retail management, vocational pedagogy, entrepreneurship education, and employability skill development, supporting the integration of real-world skills in line with the National Education Policy 2020.

Dr. Veeraiah has significantly contributed to vocational education by developing curricula, practical manuals, and NCERT textbooks for secondary (+2) and higher secondary levels. Key publications include textbooks for job roles such as Mutual Fund Agent (BSC/Q3802) for Classes 11 and 12, Business Correspondent/Facilitator (BSC/Q8401) for Class 12, Microfinance Executive (BSC/Q2401) for Class 10, Warehouse Claims Coordinator (LSC/Q2117) and Documentation Assistant (LSC/Q1122) for Classes 11 and 12, Land Transportation Associate (LSC/Q1001) and Warehouse Associate (LSC/Q0101) for Classes 9 and 10, Individual Sales Professional (RAS/Q0201), Retail Trainee Associate (RAS/Q0103), Distributor Salesman (RAS/Q0604), Retail Sales Associate (RAS/Q0104), Retail Associate cum Cashier (RAS/Q0108), and Retail Sales Executive (RAS/Q0109) for Classes 11 and 12, Office Operations Executive (MEP/Q0207) and Secretary (MEP/Q0201) for Classes 11 and 12, Office Assistant (MEP/Q0202) for Classes 9 and 10, Customer Service Executive (Meet and Greet) (THC/Q4205) and Housekeeping Trainee (THC/Q0203) for Classes 11 and 12, and Food and Beverage Service Trainee (THC/Q0307) for Classes 9 and 10. He has served as course coordinator for vocational curricula in retail, distributor sales, and business correspondent roles. Scholarly works include the chapter 'Quality Concerns for Success of Vocational Education Programme' (2017) and co-authored paper 'Skill Development Opportunities and its Influence on Employability of Students'. Dr. Veeraiah has coordinated national conferences, workshops, and programmes on technical and vocational education and training.