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About Paul
Dr. Paul Burke is a Professor of Marketing and the Deputy Director of the Centre for Business Intelligence and Data Analytics (BIDA) located within the UTS Business School at the University of Technology Sydney. He is a leading expert in the applied and theoretical aspects of choice modelling, experimental design, and consumer behaviour. As a highly collaborative transdisciplinary researcher, Dr. Burke’s work spans a diverse array of decision-making contexts. His research has been applied to branding, corporate social responsibility, education, vaccination and health, labour market barriers, and citizenship for persons with a disability.
Prior to his tenure at UTS, Dr. Burke was a full-time lecturer in Marketing at the University of Sydney. He holds a Bachelor of Economics (First Class Honours in Marketing) from the University of Sydney and a PhD in Marketing. Dr. Burke has received several research grants totaling more than $4.3 million, including funding from the Australian Research Council through ARC DECRA, ARC Discovery, and ARC Linkage grants. His work has appeared in top international journals such as the Journal of Marketing Research, International Journal of Research in Marketing, Journal of Product Innovation Management, European Journal of Marketing, Journal of Business Ethics, Research Policy, Journal of Operations Management, and Computers & Education. He serves as Regional Editor for the Asia Pacific for the European Journal of Marketing. Dr. Burke has consulted for major global brands and government departments and has earned institutional teaching awards from UTS as well as national recognition through citations from the Carrick Institute and the Australian Learning and Teaching Council. He is a co-author of leading textbooks including Business Analytics & Statistics and Australasian Business Statistics.