Rate My Professor Peter Wagstaff

Peter Wagstaff is a Senior Lecturer in the Department of Marketing at Monash Business School within the Faculty of Business and Economics at Monash University in Melbourne, Australia. Recently appointed as one of the university’s first education-focused academics, he has led the introduction of flipped learning at Monash. His primary role encompasses delivering high standards of learning and teaching, educational design and delivery, and providing educational leadership. Wagstaff oversees the first-year unit Marketing Theory and Practice and holds a teaching specialisation in digital marketing, instructing thousands of students annually. Known affectionately as "Wags" by students, his innovative teaching methods incorporate social media, instructor- and student-created videos, discussion forums, SMS messaging, and podcasting to engage large cohorts and foster independent learning.

His research centers on teaching and learning in marketing education, encompassing flipped learning, educational podcasting, and supplementary teaching resources, with a focus on digital marketing. Wagstaff has published in leading journals including the Journal of Marketing Education and the Journal of Business Research. Notable publications include "Cultivating effective marketing student teams: making instructors’ tacit theories visible" (Lindsay, S., Wagstaff, P., Jevons, C., & Cruz, A. G. B., 2023, Journal of Marketing Education); "Brand rivalry and community conflict" (Ewing, M. T., Wagstaff, P. E., & Powell, I. H., 2013, Journal of Business Research); and "The development of competent marketing professionals" (Walker, I. M., Tsarenko, Y., Wagstaff, P. E., Powell, I. H., Steel, M., & Brace-Govan, J. V. F., 2009, Journal of Marketing Education). His excellence in education has earned him three Dean’s Awards for Teaching Excellence (2004, 2006, 2012); special commendations and citations at the Monash University Vice-Chancellor’s Awards (2007, 2013); a Citation for Outstanding Contributions to Student Learning from the Carrick (OLT) Australian Awards for University Teaching (2007); and the ANZMAC-Pearson Distinguished Marketing Educator of the Year (2013). Wagstaff has served as Chief Investigator on projects such as "Electronic Based Instruction: The Development of Resources and a Skills Set" and "Engaging new generations of learners - working towards confident delivery of flexible pedagogies and active learning strategies" (2018-2019).