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Rate My Professor Phillippa Duffy

University of Otago

Ratings & reviews

5.04/23/2026

Encourages critical thinking and analysis.

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About Phillippa

Phillippa Duffy has been the General Manager of the University Book Shop (Otago) Ltd since late 2012. Affiliated with the University of Otago, the bookshop serves as a key resource for students, staff, and the Dunedin community. Duffy's extensive career spans over seventeen years in bookselling and publishing, encompassing both trade and education sectors, alongside experience in the tertiary sector, aviation, and tourism. Upon taking over, she addressed significant financial challenges, including losses exceeding $200,000 in 2012 due to competition from online retailers like Amazon, second-hand platforms such as TradeMe, and declining textbook margins. She implemented strategic staff restructuring, reducing full-time equivalents from 19 to 13 and reallocating roles from back-of-house research to front-of-house sales, where staff expertise directly enhanced customer interactions and drove recovery.

Rate My Professor Phillippa Duffy | University of Otago