Rate My Professor R Kavitha

Dr. R. Kavitha serves as an Associate Professor at the Sakthi Institute of Information and Management Studies (SIIMS) in Pollachi, India, a standalone business school focused on management education including MBA programs in specializations such as Finance, Marketing, HR, Business Analytics, and Operations. She possesses advanced academic qualifications, including a Ph.D., M.Phil., M.B.A., B.Sc., PGDCA, and PGDIB, along with an AICTE Faculty ID of 1-453976635. Her specialization is in Finance and Marketing, aligning with her research interests in Finance, Entrepreneurship, and Marketing as indicated on her verified Google Scholar profile.

Dr. Kavitha's scholarly contributions are substantial, with 30 book publications, chapters, and volumes to her credit, as well as holding 1 patent. Her peer-reviewed journal articles cover key areas in finance and management. Notable publications include 'Determinants of Capital Structure: Empirical Evidence from India' (2014) in the Indian Journal of Applied Research, a study featured in the Global Journal for Research Analysis (2014), 'Consumer Preferences towards Organic Food Products' co-authored with Dr. R. Sharmila, 'Impact of Macroeconomic Variables on Stock Markets' with Udhayakumar M. and Ms. S. Sathiya, 'AI-Powered Decision Support Systems: A Game-Changer in Project Management' (2024), 'Technical Analysis on Select Stocks of Banking Sector', and 'ABC Analysis, an Inventory Management Technique at a Manufacturing Company' (2021). She has also presented on 'Impact of Workplace Health and Safety on Productivity in the Manufacturing Industry' (2023) and contributed to discussions on digital learning during the pandemic. Her work on Google Scholar has accumulated 58 citations. Institutionally, Dr. Kavitha has been involved in committees such as the Anti-Ragging Squad and has participated in events like IQAC committees and entrepreneurship training programs. Her research emphasizes practical applications in finance, stock market analysis, consumer behavior, and emerging technologies in management.