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Sebastian Pöchtrager is a researcher at the Institute of Marketing and Innovation at Universität für Bodenkultur Wien (BOKU).
He has contributed to research on consumer adoption of circular business models in Alpine regions as part of the Interreg Cradle-ALP project, collaborating with colleagues including Petra Riefler, Christian Garaus, Christof Falkenberg, and Hanna Hellmayr.
Explore BOKU University's groundbreaking study on what influences Europeans' intentions toward circular business models like sharing, repair, and reuse.
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