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Dr. Shamala R's academic interests focus on radio communication, ICT and media, digital divide, new media studies, rural communication, tribal and cultural communication, community media, and international communication. A regular member and presenter at International Association for Media and Communication Research (IAMCR) conferences, she engages in global scholarly discourse. As Principal Investigator, she directs an ICSSR Minor Research Project launched in 2023 on tribal-related communication themes, supported by funding of ₹1,200,000. Her publications appear in peer-reviewed journals and address contemporary issues. Key works include 'Contextualizing Southern Indian Rural Digital Divide: The complex play of ethnicity and gender' (2022, with Malini V, Vasuprdha K, Jishnu D), 'COVID-19 and online education: Digital inequality and other challenges in India' (2021, with M. Srinivasan, Jishnu D), 'Impact of Mass Mediated Sports Heroes on Life Style and Consumption Pattern among Rural Youth' (2017), 'A Study of ChatGPT Usage in Education' (2023, co-authored), and 'The Early Phase of Digital Activism: From the Zapatista' (2020). Her research has accumulated over 140 citations on Google Scholar, underscoring her impact in media studies, community media, and sports communication.