Rate My Professor Shamsher Singh

Dr. Shamsher Singh's scholarly contributions focus on consumer behavior, service quality, digital banking, and marketing strategies. His key publications include 'Study of Consumer Perception of Digital Payment Mode' (Journal of Internet Banking and Commerce, 2017), 'The impact of ATM services on customer satisfaction in Indian banks' (International Journal of Indian Culture and Business Management, 2011), 'Customer-perceived internet banking service quality' (International Journal of Financial Services Management, 2014), 'The impact of service delivery quality on customer satisfaction in Indian banks' (International Journal of Financial Services Management, 2013), 'Epistemology of Relationship Marketing Strategies' (International Journal of Customer Relationship Marketing and Management, 2018), 'Psychological Motivations and Compulsive Buying' (Indian Journal of Marketing, 2013), 'Role of Social Media Marketing Strategies on Customer Perception' (2016), 'Perceived Risk in Online Buying: A Review' (Anveshak, 2021), and 'A Study of Customer Perception towards Service Quality of Private Banks' (Global Journal of Management and Business Research, 2014). These publications, affiliated with BCIPS, explore customer satisfaction, digital adoption, and marketing dynamics in the Indian context. Dr. Singh has also been involved in organizing national conferences on business transformation at BCIPS.