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Banarsidas Chandiwala Institute of Professional Studies

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5.05/4/2026

A master at fostering understanding.

About Shamsher

Dr. Shamsher Singh is a Professor in the Management Department at Banarsidas Chandiwala Institute of Professional Studies (BCIPS), affiliated to Guru Gobind Singh Indraprastha University, Dwarka, New Delhi. He holds a Ph.D. in Management from Jamia Hamdard University, New Delhi, an MBA, a Post Graduate Diploma in Export-Import Management, a Post Graduate Diploma in Human Resource Management, and an MA in Public Administration. Dr. Singh possesses 19 years of teaching experience and 20 years of industry experience. He has served as Associate Professor and Head of the MBA Department at BCIPS, and currently contributes to institutional committees including the Grievance Committee. His professional contact details include phone number +91 9810543144.

Dr. Shamsher Singh's scholarly contributions focus on consumer behavior, service quality, digital banking, and marketing strategies. His key publications include 'Study of Consumer Perception of Digital Payment Mode' (Journal of Internet Banking and Commerce, 2017), 'The impact of ATM services on customer satisfaction in Indian banks' (International Journal of Indian Culture and Business Management, 2011), 'Customer-perceived internet banking service quality' (International Journal of Financial Services Management, 2014), 'The impact of service delivery quality on customer satisfaction in Indian banks' (International Journal of Financial Services Management, 2013), 'Epistemology of Relationship Marketing Strategies' (International Journal of Customer Relationship Marketing and Management, 2018), 'Psychological Motivations and Compulsive Buying' (Indian Journal of Marketing, 2013), 'Role of Social Media Marketing Strategies on Customer Perception' (2016), 'Perceived Risk in Online Buying: A Review' (Anveshak, 2021), and 'A Study of Customer Perception towards Service Quality of Private Banks' (Global Journal of Management and Business Research, 2014). These publications, affiliated with BCIPS, explore customer satisfaction, digital adoption, and marketing dynamics in the Indian context. Dr. Singh has also been involved in organizing national conferences on business transformation at BCIPS.