Rate Professor Sharon Purchase

Professional Summary: Professor Sharon Purchase

Professor Sharon Purchase is a distinguished academic at the University of Western Australia (UWA) Business School, recognized for her expertise in business-to-business marketing and industrial networks. With a career spanning over two decades, she has made significant contributions to the understanding of inter-organizational relationships, innovation, and sustainability within business networks.

Academic Background and Degrees

Professor Purchase holds the following academic qualifications:

• PhD in Marketing, University of Western Australia
• Bachelor of Commerce (Honours), University of Western Australia

Research Specializations and Academic Interests

Her research primarily focuses on:

• Business-to-business (B2B) marketing
• Industrial networks and inter-organizational relationships
• Innovation and sustainability in business networks
• Digital transformation in industrial marketing

Her work often explores how firms collaborate within complex networks to achieve innovation and sustainable outcomes, contributing to both theoretical and practical advancements in the field.

Career History and Appointments

Professor Purchase has held several key positions during her academic career:

• Professor, UWA Business School, University of Western Australia (current)
• Associate Professor, UWA Business School, University of Western Australia
• Lecturer and Senior Lecturer roles at UWA prior to her professorship

She has been a long-standing member of the UWA Business School, contributing to both teaching and research in marketing and management disciplines.

Major Awards, Fellowships, and Honors

While specific awards and honors are not widely documented in public sources, Professor Purchase is recognized within her field for her contributions to industrial marketing research, as evidenced by her leadership roles and extensive publication record.

Key Publications

Professor Purchase has authored and co-authored numerous impactful publications in high-ranking journals. A selection of her key works includes:

• Purchase, S., Lowe, S., & Ellis, N. (2010). 'From taking network pictures to making network pictures: A new metaphorical manifesto for industrial marketing research.' Industrial Marketing Management.
• Purchase, S., & Ward, G. (2012). 'Exploring the role of paradox in industrial networks.' Industrial Marketing Management.
• Olaru, D., & Purchase, S. (2014). 'Rethinking validation: Efficient relationship development in industrial networks.' Journal of Business Research.
• Purchase, S., Olaru, D., & Denize, S. (2016). 'Innovation network trajectories and sustainability.' Industrial Marketing Management.

Her publications are widely cited, reflecting her influence on B2B marketing and network theory.

Influence and Impact on Academic Field

Professor Purchase is a respected figure in the field of industrial marketing, particularly within the Industrial Marketing and Purchasing (IMP) Group, a global network of researchers focused on B2B relationships. Her research has advanced the conceptual frameworks used to analyze business networks, offering insights into how firms can leverage relationships for innovation and sustainability. Her work is frequently referenced in studies related to network dynamics and digital transformation in marketing.

Public Lectures, Committee Roles, and Editorial Contributions

Professor Purchase has contributed to the academic community through various roles:

• Active member of the Industrial Marketing and Purchasing (IMP) Group, contributing to conferences and collaborative research initiatives.
• Reviewer and editorial board member for leading journals in industrial marketing, such as Industrial Marketing Management.
• Presenter at numerous international conferences on B2B marketing and business networks.

She has also supervised PhD students and mentored early-career researchers, fostering the next generation of marketing scholars at UWA.