Rate My Professor Srikant Manchiraju

Dr. Srikant Manchiraju is an Associate Professor at Florida State University’s Jim Moran College of Entrepreneurship and a faculty affiliate of the university’s Family Institute. He holds a B.S. in Chemical Engineering from J.N.T. University, an M.S. in Fashion Apparel Studies from Philadelphia University, and a Ph.D. in Apparel, Events, and Hospitality Management from Iowa State University, completed in 2015. Before joining Florida State University, Dr. Manchiraju served as a lecturer and graduate instructor at Iowa State University, Indiana University-Bloomington, and Philadelphia University. His research broadly focuses on marketing and psychology, with specific interests in attitudes and beliefs, emotion, mood, affect, evolution and genetics, internet and virtual psychology, life satisfaction, well-being, personality, individual differences, research methods, and assessment. Additionally, his work examines ethical consumption, hedonic consumption, materialism, happiness, and family factors influencing consumption.

Dr. Manchiraju teaches courses such as Aesthetics and Brand Image, Aesthetics and Consumer Experience, Consumer Behavior, Consumer Behavior in a Complex Marketplace, Consumer Well-Being, International Trade, and Omni-Channel Retailing. He has earned numerous awards and honors, including the 2015 Graduate Research Excellence Award and Peer-Research Excellence Award from Iowa State University, the 2013 Online Survey Master from Survey Gizmo and Student Travel Award from the Association of Psychological Science, the 2012 Peer-Teaching Award from Iowa State University, Wakonse Fellow from the University of Missouri-Columbia, Graduate Student Teaching Certificate, Preparing Future Faculty Scholar, PFF Fellow, and PFF Associate from Iowa State University, as well as academic scholarships from 2009-2012 and the 2009 Helen-Easter Graduate Scholarship from Iowa State University, a 2007-2008 Graduate Academic Scholarship from Philadelphia University, and membership in Phi Psi (Alpha Chapter) in 2006. His publications include book chapters, conference proceedings, and journal articles such as Manchiraju, S., & Krizan, Z. (2015). What’s materialism? Testing the two dominant perspectives in marketing literature. Management & Marketing; Manchiraju, S., & Sadachar, A. (2014). Consumers’ personal values and ethical fashion consumption behavior. Journal of Fashion Marketing and Management, 18(3), 357-374; Manchiraju, S. (2013). Materialism in consumer behavior and marketing: A review. Management & Marketing, 8(2), 329-352; and others. Dr. Manchiraju volunteers regularly for professional organizations and serves as the Honors Liaison for Entrepreneurship.