Rate My Professor Srikant Manchiraju

Dr. Manchiraju teaches courses such as Aesthetics and Brand Image, Aesthetics and Consumer Experience, Consumer Behavior, Consumer Behavior in a Complex Marketplace, Consumer Well-Being, International Trade, and Omni-Channel Retailing. He has earned numerous awards and honors, including the 2015 Graduate Research Excellence Award and Peer-Research Excellence Award from Iowa State University, the 2013 Online Survey Master from Survey Gizmo and Student Travel Award from the Association of Psychological Science, the 2012 Peer-Teaching Award from Iowa State University, Wakonse Fellow from the University of Missouri-Columbia, Graduate Student Teaching Certificate, Preparing Future Faculty Scholar, PFF Fellow, and PFF Associate from Iowa State University, as well as academic scholarships from 2009-2012 and the 2009 Helen-Easter Graduate Scholarship from Iowa State University, a 2007-2008 Graduate Academic Scholarship from Philadelphia University, and membership in Phi Psi (Alpha Chapter) in 2006. His publications include book chapters, conference proceedings, and journal articles such as Manchiraju, S., & Krizan, Z. (2015). What’s materialism? Testing the two dominant perspectives in marketing literature. Management & Marketing; Manchiraju, S., & Sadachar, A. (2014). Consumers’ personal values and ethical fashion consumption behavior. Journal of Fashion Marketing and Management, 18(3), 357-374; Manchiraju, S. (2013). Materialism in consumer behavior and marketing: A review. Management & Marketing, 8(2), 329-352; and others. Dr. Manchiraju volunteers regularly for professional organizations and serves as the Honors Liaison for Entrepreneurship.