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Traci Freling
University of Texas at Arlington
701 S Nedderman Dr, Arlington, TX 76019, USA
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About Traci
Academic Profile
Academic Background:
- Ph.D., Marketing, Texas A&M University, 2001
- M.S., Marketing, Texas A&M University, 1995
- B.S., Business Administration, Texas A&M University, 1992
Research Interests: Consumer behavior, advertising effectiveness, and brand management.
Appointments:
- Associate Professor, Marketing, University of Texas at Arlington, 2007–present
- Assistant Professor, University of Missouri, 2001–2007
Publications:
- 'Consumer Responses to Brand Messaging,' Journal of Marketing Research, 2015
- 'Advertising Impact on Brand Loyalty,' Journal of Consumer Psychology, 2018