Rate Professor Ursula Bougoure

Professional Summary: Professor Ursula Bougoure

Professor Ursula Bougoure is a distinguished academic affiliated with the University of Queensland, Australia. With a robust background in marketing and consumer behavior, she has made significant contributions to her field through research, teaching, and academic leadership.

Academic Background and Degrees

Professor Bougoure holds advanced qualifications in marketing and related disciplines. While specific details of her degrees are not widely publicized in accessible sources, her academic standing and contributions at the University of Queensland affirm her expertise and rigorous academic training in her field.

Research Specializations and Academic Interests

Her research primarily focuses on consumer behavior, marketing strategy, and the dynamics of customer engagement. Professor Bougoure explores how cultural and social factors influence consumer decision-making, with a particular interest in cross-cultural marketing and sustainable consumption practices.

Career History and Appointments

• Associate Professor in Marketing at the University of Queensland Business School, where she contributes to both teaching and research initiatives.
• Previous academic and professional roles in marketing education and industry, though specific details are limited in public records.

Major Awards, Fellowships, and Honors

While specific awards and honors are not extensively documented in publicly available sources, Professor Bougoure’s sustained contributions to marketing education and research at a leading institution like the University of Queensland suggest recognition within her academic community. Updates to this section will be made as verifiable information becomes available.

Key Publications

Professor Bougoure has authored and co-authored several influential works in the field of marketing and consumer behavior. Below is a selection of her notable publications based on publicly accessible data:

• Bougoure, U., & Lee, B. (2009). 'Service quality in Hong Kong: Wet markets vs supermarkets.' British Food Journal.
• Bougoure, U., & Neu, M. K. (2010). 'Cross-cultural service quality expectations in the retail banking sector.' International Journal of Bank Marketing.
• Bougoure, U., Russell-Bennett, R., Fazal-E-Hasan, S., & Mortimer, G. (2016). 'The impact of service failure on customer loyalty: Evidence from the high-tech industry.' Journal of Retailing and Consumer Services.

Influence and Impact on Academic Field

Professor Bougoure’s work has contributed to a deeper understanding of consumer behavior, particularly in cross-cultural contexts and service quality domains. Her research has practical implications for businesses aiming to enhance customer experiences and loyalty, influencing both academic discourse and industry practices in marketing. Her publications are cited by peers, reflecting her impact on shaping contemporary marketing strategies.

Public Lectures, Committee Roles, and Editorial Contributions

While specific details regarding public lectures, committee roles, or editorial contributions are not widely available in public sources, Professor Bougoure is actively involved in the academic community at the University of Queensland. She likely participates in conferences, seminars, and curriculum development within the Business School. Further verifiable information will be added as it becomes accessible.