Dr Ursula Bougoure is a Lecturer in Marketing at the UQ Business School's School of Business, part of the Faculty of Business, Economics and Law at the University of Queensland. Holding a Bachelor of Commerce with Honours (B.Com Hons) and a PhD from Griffith University, she has built a career focused on marketing academia. Prior to her current role, she served as a Lecturer in Marketing at Queensland University of Technology. Bougoure's research interests include services marketing, consumer behaviour, brand management, food production, genetically modified foods, service quality, and customer relationship management. She is recognized as a marketing academic with expertise in these areas, contributing to scholarly discussions on consumer responses in service contexts.

Bougoure's scholarly output features key publications that examine critical aspects of marketing and consumer dynamics. Among her notable works are 'Balancing truth and lies: ethical management of AI in service encounters' (2026, Journal of Service Management), 'The impact of service failure on brand credibility' (2016, Journal of Retailing and Consumer Services), 'Development and validation of the Self-Gifting Consumer Behaviour scale: The Self-Gifting Consumer Behaviour scale' (2015, Journal of Consumer Behaviour), 'The effects of affective and utilitarian brand relationships on brand consideration' (2014), 'THE IMPACT OF SERVICE BRAND PERSONALITY ON BRAND AFFECT, BRAND TRUST AND BRAND LOYALTY' (2014), 'The relationship between consumers' religiosity and risk perceptions surrounding the use of SNS' (2013, International Journal of Social Entrepreneurship and Innovation), 'Towards a Better Understanding of Fashion Clothing Involvement' (2012, Australasian Marketing Journal), 'Service quality in the Malaysian fast food industry: An examination using DINESERV' (2010), 'The effect of brand extensions on parent-brand relationship quality' (2009), and 'Service Quality: A Study of Retail Service Encounters in Hong Kong' (2008). Her publications have accumulated over 650 citations on Google Scholar, underscoring her impact in the field. At UQ, she coordinates and lectures in courses such as MKTG1501 Foundations of Marketing, MKTG2509 Marketing Management, MKTG7502 Services Marketing, and ADVT7510 Social Media Management, fostering student understanding of marketing principles and practices.

Professional Email: u.bougoure@business.uq.edu.au