Makes learning a joyful experience.
Prof.(Dr.) V. B. Singh is a Professor in the Department of Management & Commerce at the School of Management Sciences, Lucknow, where he also serves as Joint Director and Head of Admissions. He holds advanced degrees including a Ph.D., UGC NET, MBA in Marketing, PGDFM, LL.M., and M.Sc. in Mathematics. Dr. Singh brings 19 years of teaching experience, 5 years of industrial experience, and 12 years of research experience to his roles. Under his guidance, 8 Ph.D. students have been awarded their doctorates, 4 theses have been submitted, and 9 are in progress, reflecting his impact on graduate education in management.
His research specializations and academic interests lie in Marketing Management, Quantitative Aptitude, and Strategic Management. Prof.(Dr.) V. B. Singh teaches courses such as Strategic Management, Research Methodology, Operations Research, Operations Management, Quantitative Techniques, Marketing Research, and Consumer Behaviour. He has published 35 research papers in national and international journals, with contributions including co-authorship on bibliometric studies in sustainability within hospitality. Dr. Singh is a Fellow of the Institution of Engineers (India) (FIE) and has served as Past National Vice President, Council Member, and Chairman of the UP State Centre of IE(I). His honors include the Gargi Award from the Government of Rajasthan and the Award for Merit from the Ministry of Human Resource Development (MHRD).
