Rate My Professor Wardatulaina Binti Mohd Yusuf

Dr. Sitinor Wardatulaina Binti Mohd Yusof is a Senior Lecturer in the Technopreneurship Department, Faculty of Technology Management and Technopreneurship at Universiti Teknikal Malaysia Melaka (UTeM), contributing to Business & Economics through her work in marketing, business management, and entrepreneurship. She holds a PhD in Technology Management (Marketing) from UTeM, with her 2021 doctoral thesis titled "The moderation of innovation on the relationship between market orientation and firm performance." Her earlier qualifications include a Master in Applied Research in Economics and Business from Universitat Autonoma de Barcelona, Spain; a Master in Business Administration from Universiti Utara Malaysia (UUM); and a Bachelor in Tourism Management from UUM.

Dr. Yusof's research examines entrepreneurial characteristics, cultural determinants of success, women entrepreneurship, market orientation, and organizational readiness for technology adoption in Malaysian SMEs, particularly in manufacturing and food sectors. Key publications comprise "Entrepreneur Characteristics and Firm Performance: A study on Malaysian Food Manufacturing Industry SMEs" (Bahari, N., Yunus, A.R., Jabar, J.A., Yusof, S.W.M., 2018, IOSR Journal of Humanities and Social Science, 24 citations); "Exploring the Cultural Determinants of Entrepreneurial Success: The Case of Malaysia" (Yusof, S.W.M. et al., 2017, International Journal of Advanced and Applied Sciences, 24 citations); "Malaysian Women Entrepreneurial Characteristics, Strategic Orientation and Firm Performance: The Moderator Role of Government Support Programs" (Bahari, N. et al., 2017, International Journal of Advanced and Applied Sciences, 15 citations); "Organizational Readiness for Advanced Manufacturing Technology Implementation by Malaysian Manufacturing SMEs" (Ithnin, H.S. et al., 2017, International Journal of Advanced and Applied Sciences, 9 citations); and "Market Orientation and Firm Performance of Manufacturing Sector in Malaysia: The Moderation of Innovation" (Yusof, S.W.M. et al., 2020, PalArch’s Journal of Archaeology of Egypt/Egyptology, 5 citations). Her Google Scholar profile records 118 citations. She has co-supervised doctoral students to graduation in 2021 and 2018.