Rate My Professor Wonsun Shin

Wonsun Shin is Associate Professor of Media and Communications in the School of Culture and Communication, Faculty of Arts, at the University of Melbourne, a position she has held since July 2016. She co-leads the Child and Family Mediascape Research Group (CFMRG), which investigates family dynamics in digital media consumption. Prior to joining the University of Melbourne, Shin served as Assistant Professor in the Division of Public and Promotional Communication at Nanyang Technological University in Singapore from August 2010 to June 2016. Her academic background includes a PhD in Mass Communication from the University of Minnesota obtained in 2010, an MA in Television-Radio-Film from Syracuse University in 2000, and a BA in Journalism and Mass Communication from Ewha Womans University in 1999. Shin's research examines how young people, caregivers, and adult consumers engage with digital media in a commercialized environment. Key areas include parental mediation of children's digital media use and interactions with digital advertising, teenagers' privacy management strategies on social media, and responses to data-driven personalized advertising.

Shin has authored books such as Screen-Obsessed: Parenting in the Digital Age (2019) and Screen Smart: Growing Up in the Digital Age (2023), alongside numerous journal articles and book chapters. Notable publications include 'Global sentiments surrounding the COVID-19 pandemic on Twitter: analysis of Twitter trends' (2020, 567 citations), 'Parental mediation of teenagers’ video game playing: Antecedents and consequences' (2011, 247 citations), 'Adolescents' privacy concerns and information disclosure online: The role of parents and the Internet' (2016, 239 citations), 'Building relationships through integrated online media: Global organizations’ use of brand web sites, Facebook, and Twitter' (2015, 198 citations), and 'How does “talking about the Internet with others” affect teenagers’ experience of online risks? The role of active mediation by parents, peers, and school teachers' (2017, 173 citations). Her work has garnered over 2,400 citations on ResearchGate. Shin contributes to the academic community as Associate Editor of the Journal of Advertising and a member of the editorial review boards for Communication Research and Practice and the International Journal of Advertising. She leads national surveys of Australian parents on screen media use and collaborates on projects exploring adult children's role in ageing parents' smart technology adoption.