The Enduring Legacy of Teece, Pisano, and Shuen’s 1997 Framework

In the ever-evolving landscape of strategic management, one landmark publication continues to guide how organizations build and sustain competitive advantage in turbulent environments. The 1997 paper “Dynamic Capabilities and Strategic Management” by David J. Teece, Gary Pisano, and Amy Shuen fundamentally shifted the conversation from static resource-based views to the processes firms use to sense opportunities, seize them, and reconfigure assets over time.

Published in the Strategic Management Journal, this seminal work introduced a new lens for understanding why some companies thrive amid rapid technological change while others falter. Its influence stretches far beyond academic circles, shaping executive decision-making, curriculum design in business schools, and even policy frameworks aimed at fostering innovation ecosystems.

Origins and Historical Context of the Landmark Study

The mid-1990s marked a period of profound technological disruption, from the rise of the internet to globalization pressures that challenged traditional manufacturing and service models. Teece and his co-authors recognized that existing theories, such as the resource-based view, fell short when explaining how firms could maintain advantage in fast-changing markets. Their response was a process-oriented framework that emphasized learning, adaptation, and orchestration of both internal and external resources.

The paper drew on extensive case studies from industries including semiconductors, biotechnology, and consumer electronics. These real-world examples illustrated how successful firms repeatedly integrated new technologies and market knowledge rather than relying solely on existing strengths. This historical grounding gave the framework immediate relevance and helped establish it as a cornerstone of modern strategic thinking.

Core Concepts: Sensing, Seizing, and Transforming

At the heart of the 1997 paper lies a three-part process that remains central to strategic management education today. First, firms must develop the ability to sense opportunities and threats through market intelligence, technological scanning, and internal knowledge flows. Second, they must seize those opportunities by mobilizing resources quickly and effectively. Third, and perhaps most critically, they must transform their asset base by recombining, reconfiguring, or divesting resources as conditions evolve.

These capabilities are not static; they require ongoing investment in organizational routines, leadership practices, and external partnerships. The authors emphasized that dynamic capabilities are path-dependent, meaning a firm’s history and prior investments heavily influence its future adaptability. This insight continues to resonate with leaders navigating digital transformation and sustainability transitions in 2026.

• Sensing involves systematic environmental scanning and entrepreneurial alertness
• Seizing requires decisive resource allocation and business model innovation
• Transforming demands continuous organizational renewal and ecosystem orchestration

Impact on Academic Research and Higher Education Curricula

Since its publication, the Teece-Pisano-Shuen framework has been cited thousands of times and integrated into MBA and executive education programs worldwide. Business schools now routinely teach dynamic capabilities as a core strategic concept alongside Porter’s five forces and the resource-based view. Research centers at leading universities have developed specialized courses and case libraries built directly on the 1997 insights.

The framework’s emphasis on processes rather than positions has encouraged interdisciplinary approaches, blending strategy with organizational behavior, technology management, and innovation studies. Many universities have created dedicated research streams exploring how dynamic capabilities manifest in emerging economies, digital platforms, and sustainable business models.

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Real-World Applications and Contemporary Case Studies

Leading technology companies continue to demonstrate the framework in action. Apple’s repeated reinvention—from computers to smartphones to services—exemplifies strong sensing and transforming capabilities. Similarly, Amazon’s evolution from an online bookseller to a cloud computing and logistics powerhouse reflects sophisticated seizing and reconfiguration routines.

In the automotive sector, traditional manufacturers are now actively building dynamic capabilities to compete with electric vehicle startups. Tesla’s rapid iteration of battery technology and software updates serves as a modern textbook example of the 1997 concepts applied at scale. These cases are regularly featured in business school classrooms to help students connect theory with practice.

Challenges in Building and Measuring Dynamic Capabilities

Despite its influence, implementing the framework is far from straightforward. Many organizations struggle to balance exploitation of existing advantages with exploration of new ones. Measurement remains a persistent challenge, as dynamic capabilities are often tacit and embedded in organizational culture rather than easily quantified.

Recent research has sought to develop more robust metrics, including surveys of managerial practices and longitudinal studies of firm performance during industry transitions. Universities are responding by offering workshops that help executives diagnose capability gaps and design targeted development programs.

Future Outlook: Dynamic Capabilities in an AI-Driven Era

As artificial intelligence and generative technologies accelerate change, the 1997 framework gains renewed relevance. Firms must now sense not only market shifts but also rapid advances in machine learning, automation, and data analytics. The ability to seize opportunities through agile experimentation and to transform legacy systems will determine winners and losers in the coming decade.

Business schools are already updating curricula to include modules on AI-augmented strategy and responsible innovation. The foundational ideas from Teece, Pisano, and Shuen provide a stable conceptual anchor while new tools and methods are layered on top.

Implications for Policy Makers and Ecosystem Builders

Governments and industry associations increasingly recognize the need to cultivate dynamic capabilities at the regional and national level. Initiatives supporting university-industry collaboration, startup accelerators, and workforce reskilling programs all draw inspiration from the framework’s emphasis on continuous adaptation.

Policy makers in both developed and emerging economies are designing interventions that help firms—especially small and medium-sized enterprises—develop the sensing and transforming routines that larger corporations often take for granted.

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Actionable Insights for Leaders and Educators

Executives can begin by auditing their organization’s sensing mechanisms, including how market intelligence is collected and acted upon. They should then assess decision-making speed in seizing opportunities and review processes for resource reconfiguration. Educators can incorporate the 1997 paper into strategy courses while supplementing it with current cases that illustrate both successes and failures.

Continuous learning remains essential. Leaders who treat dynamic capabilities as a living system rather than a one-time initiative will be best positioned to navigate uncertainty.