The Rise of OnlyFans on University Campuses

Platforms like OnlyFans have permeated higher education environments worldwide, with millions of creators leveraging the subscription-based model to monetize content. By 2025, the platform boasted over 4.6 million creators globally, a staggering increase from 348,000 in 2019. Many of these individuals are university students facing escalating tuition fees and living costs. In the United States, the largest market, users poured a record $2.64 billion into the platform that year. This trend reflects broader economic pressures, where students turn to digital content creation as a side hustle to fund their studies. Universities from the UK to the US report growing numbers of student creators, raising questions about the long-term implications for academic life, career prospects, and campus culture.

The integration of OnlyFans into student life is not merely financial; it influences social dynamics and perceptions of work. For instance, a 2026 report highlighted how rising costs in places like the US and UK push undergraduates toward platforms promising quick income, with some earning hundreds monthly in the top percentile of creators. This shift prompts academic scrutiny, particularly from sociologists examining how digital economies reshape youth experiences in higher education.

Bonnie Blue: A Controversial Figure Targeting Freshers

Tia Billinger, known professionally as Bonnie Blue, has become a focal point in discussions about OnlyFans' role in universities. The British content creator gained notoriety for her 'Freshers Bang Bus' tours, explicitly targeting 18-year-old university newcomers during orientation weeks. In 2025, she announced plans to visit campuses like the University of Dundee, Glasgow, and Newcastle, offering sexual encounters to promote her brand. These stunts sparked immediate backlash, with student groups labeling them exploitative and universities issuing statements distancing themselves.

At Newcastle University, students voiced concerns over the targeting of 'barely legal' young men, calling it predatory. Glasgow saw outrage from feminist organizations, while Dundee's local councillor raised safety alarms. Blue's events, often filmed for content, highlight the blurred lines between personal enterprise and campus intrusion, forcing higher education institutions to confront external influences on student well-being.

University Students' Perceptions of OnlyFans

Recent exploratory research provides concrete insights into how university students view OnlyFans. A 2025 study surveying 160 students found 93% familiarity with the platform, 30% having purchased content, and 70% deeming it morally unproblematic. Notably, 50% knew a peer creating content, underscoring normalization within peer networks. This quantitative analysis reveals a generational shift, where digital sex work is increasingly seen as legitimate amid economic precarity.

Students reported mixed attitudes: while economic appeal is strong, concerns linger over exploitation and harassment. The study calls for university-led education on the psychological, legal, and relational risks, emphasizing the need for supportive frameworks in higher education.

Academic Insights into OnlyFans Users' Sexual Learning

Psychological and public health research illuminates OnlyFans' role in sexual education. A 2023 study of 425 US users showed 91% learning new sexual practices, preferences, or health information, with 93% applying knowledge in real life. Participants reported enhanced pleasure, communication, and intimacy, positioning the platform as an informal learning hub beyond traditional sex education.

Younger users showed greater gains in relational skills, suggesting OnlyFans fills gaps in formal curricula. However, sociologists caution that this 'procedural knowledge'—like techniques or consent practices—may coexist with unrealistic expectations, impacting campus relationships.

Societal Normalization and the 'Raunch Culture' Debate

Sociologists debate whether OnlyFans fosters empowerment or perpetuates 'raunch culture.' Figures like Bonnie Blue exemplify extreme visibility, where stunts reinforce hyper-sexualized norms. Academic commentary, such as in The Conversation, argues Blue's model upholds male entitlement by offering subservience, echoing historical female power dynamics critiqued by thinkers like Andrea Dworkin.

• Normalization reduces stigma, with half of students knowing creators.
• Risks include commodification of intimacy, affecting societal views on relationships.
• Globalization of sex work via platforms like OnlyFans alters labor markets, particularly for youth.

This cultural shift challenges higher education to address evolving attitudes toward sexuality and work.

Safety Concerns and Campus Responses

Bonnie Blue's tours amplified safety fears, with experts warning of stalking and harassment risks for student creators. Fox News reported a 2025 surge in campus OnlyFans activity, prompting new protocols. Universities like Glasgow deemed her presence a 'safeguarding issue,' banning student involvement.

In the UK, events at multiple unis led to police considerations and feminist protests. Globally, institutions grapple with balancing free expression and protection, implementing digital literacy workshops to mitigate dangers.

Mental Health and Long-Term Implications

Studies link OnlyFans engagement to mixed mental health outcomes. While some report boosted confidence, others face anxiety, shame, and low self-esteem from comparisons. A 2022 analysis found similar sexual attitudes between users and non-users but highlighted relational strains.

For students, career repercussions loom: explicit content can hinder future employment in academia or professions. Sociologists advocate holistic support, integrating mental health resources tailored to digital economies.

Economic Drivers and Student Creators

Escalating costs propel students to OnlyFans. In 2026, US undergraduates cited tuition hikes as motivators, with top earners in the 15th percentile netting $250-300 monthly. Globally, precarity fuels this, but sociologists note unequal earnings—most creators struggle.

• 70% female creators, per 2023 data.
• Platform growth ties to post-pandemic shifts.
• Higher ed must explore alternatives like scholarships.

Sociologists' Balanced Assessments

Academic voices offer nuanced views. A sociological paper on OnlyFans' globalization frames it as transformative yet risky, empowering some while exploiting vulnerabilities. Critics see it reinforcing inequalities, while proponents highlight agency in the creator economy.

In higher education, the consensus urges proactive policies: education on rights, stigma reduction, and ethical guidelines.

Photo by Brian Lawson on Unsplash

Future Outlook and Actionable Solutions

Looking ahead, sociologists predict deeper integration of digital platforms into student life, necessitating adaptive strategies. Universities could launch peer support networks, collaborate on policy research, and promote financial literacy.

Stakeholders—from administrators to students—benefit from multi-perspective dialogues. By addressing root causes like affordability, higher education can mitigate harms while harnessing positives of digital innovation.