Carnegie Mellon University: Heinz College
Location: Los Angeles, CA
Description:
Carnegie Mellon University seeks an instructor to teach How Entertainment Makes Decisions: Lessons from Gaming. The course explores how entertainment companies decide what audiences want, what to make, what to change, and when to take a risk? This three-session course explores how entertainment teams make decisions when audience behavior, data, creative judgment, business priorities, and organizational realities do not always point in the same direction. Using the video game industry as a case study, students will examine audience insights, data, experimentation, decision-making under uncertainty, and cross-functional collaboration, with lessons that can be applied across film, television, music, agencies, and other entertainment businesses.By the end of this course, students will be able to:
- Interpret audience behavior and feedback to identify meaningful problems and opportunities.