Admissions Communication Specialist

Position Summary Information

Summary

The Admissions Communication Specialist is responsible for developing, implementing and executing strategic marketing and communication plans for the Undergraduate, Graduate and International Admissions Offices. This position is responsible for implementing CRM strategies, creating and executing an electronic communications and social media plan for each admissions cycle, editing and assisting in the production of admissions marketing materials and ensuring that both internal and external web and publication content related to Undergraduate, Graduate and International Admissions is up-to-date and relevant for prospective students and families.

Essential Duties and Responsibilities

1. Serves on the Admissions Communication team which oversees the Undergraduate, Graduate and International Admissions Marketing and Communication efforts. This includes developing a comprehensive communication plan for prospective students at every stage of the recruitment process.
2. Collaborates with the Director of Admissions Communication and the Marketing Office in the creation and updating of marketing collateral.
3. Coordinates the accurate and timely execution of print, email, SMS and telephone outreach and marketing campaigns.
4. Conducts market research to determine trends and best messaging for marketing campaigns.
5. Ensures that the Undergraduate, Graduate and International Admissions Offices adhere to the branding guidelines and standards set by the University.
6. Collaborates with academic departments to develop a unique communication plan for each school and college that better markets their academic programs and compliments the overall communication plan.
7. Manage, maintain and expand as appropriate, the Undergraduate, Graduate and International Admissions websites and social media accounts. Recommending and executing cutting-edge, interactive digital content and compelling social media campaigns.
8. Create key messaging and copy that can be used consistently across all integrated marketing channels.
9. Researches and remains up to date on all academic programs to best market those programs to prospective students and families.
10. Provides pertinent data to schools and colleges in reference to enrollment goals and statistics.
11. Meets regularly with the Director of Admissions Communication and the Marketing Office to plan for future, and assess current marketing campaigns.