"Admissions Communications Manager"

Job Description

About Us

Since our founding in 2005, Georgia Gwinnett College (GGC) has been dedicated to providing an exceptional educational experience to our students. At GGC, we believe that our students' success is our success, and we are committed to creating a culture that supports and uplifts them throughout their academic journey.

As a member of our faculty or staff, you will become part of a dedicated and passionate community of educators and professionals. Together, we work towards a common goal of empowering our students to achieve their full potential, both academically and personally. We take pride in our student body, which represents a multitude of backgrounds, perspectives, and experiences. Whether you are involved in teaching or providing essential services, your contribution will make a significant impact on the lives of our students and the broader community.

In addition to our commitment to student success, we also value the well-being and professional growth of our employees. We offer a comprehensive benefits package, designed to support the needs of our faculty and staff. From competitive compensation to health and wellness programs, and professional development opportunities to work-life balance initiatives, we strive to create an environment where everyone can thrive and feel valued.

Located in the thriving community of Gwinnett County, GGC offers a rich cultural and social landscape that enhances the overall college experience. Our backdrop is a beautiful, modern 260-acre campus located just 30 miles northeast of downtown Atlanta. Our students and employees benefit from the close proximity to various local amenities, including shopping, dining, entertainment, and outdoor recreational opportunities. This vibrant community serves as an extension of our campus, providing a stimulating environment for personal and professional growth.

Join GGC and become part of a dynamic team that plays a pivotal role in shaping the lives and celebrating the achievements of our students. Together, let's make a positive impact and empower the next generation of leaders.

Job Summary

The Admissions Communications Manager will have the primary responsibility to design, manage, and process the outgoing communications in the office of Enrollment Management Services. This individual will use a variety of tools for print mail, email, direct mail, text messaging, and social media for prospective student engagement, and work with leadership to assess communication effectiveness. (cross out yield rates). The Admissions Communication Manager plays a key role in fostering a positive work environment with the expectation of continuous improvement and first-class customer service. The incumbent participates in divisional activities as a member of the Enrollment Management Services Division. Collaborative and team-oriented skills with a commitment to student success are essential attributes for the individual in this position.

Responsibilities

• Responsible for the planning, development, and daily operations of all outgoing communication for all stages of the admissions funnel, including but not limited to, admissions communication/letter generation/emails, promoting events, working with external communication partners, and communication campaigns for enrollment management services (EMS)
• Develops and maintains recruitment communication calendar and communications-related plans
• Responsible for generating and maintaining communication in CRM, communication plan scheduling, and communication workflow management, as well as bulk communication mail merges
• Manages all social media platforms associated with EMS which includes hosting live sessions
• Serve as Admissions primary point of contact with GGC Public Relations/Digital Communications/other GGC departments, and external organizations for the development, management, and distribution of recruitment materials, communication, admissions webpages management, and marketing campaigns to ensure on-time completion and delivery
• Manage and maintain texting and chatbot services via connected systems for EMS
• Responsible for daily admit reports for decision mailings and weekly/monthly communication tracking reports to guide strategic enrollment management action plans to increase enrollment
• Provide support to the Admissions Services team as needed and assists with admissions recruitment events and programs, including but not limited to, graphic design for digital communications, Preview Days, virtual information sessions, high school visits, college fairs, and campus visit experiences for prospective students and other campus guests

Required Qualifications

• 4 Year / Bachelor's Degree
• 3+ years of relevant experience

Preferred Qualifications

• 4 Year / Bachelor's Degree in Communications, Journalism, Public Relations, or Marketing
• CRM Experience

Proposed Salary

45,300 - 56,600

Salary offer will be dependent on candidate's experience and qualifications, internal equity considerations, budget availability, and salary administration guidelines.

Knowledge, Skills, & Abilities

• Ability to perform tasks and other duties as assigned generally required to be in-person with some evening and weekend work.
• Ability to work in a fast-paced environment with speed and accuracy
• Must be well-organized and detailed oriented
• Able to independently prioritize and manage multiple projects, tasks, and deadlines simultaneously
• Ability to produce creative and effective communication materials
• Ability to adapt and learn new software and operational systems
• Ability to use critical-thinking and problem-solving skills
• Knowledge of college recruitment and admission process and recruitment presentations
• Knowledge of digital marketing and channels for communicating with prospective students
• Demonstrate excellent written and verbal communication skills
• Must have familiarity with various digital, social, and design tools and platforms, including Canva and Microsoft Suite
• Knowledge and experience with email content creation and campaign strategies
• Knowledge of branding standards used to develop marketing and advertising materials
• Be comfortable interacting and developing strong relationships with senior leadership, faculty, and staff

USG Core Values

The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Conditions of Employment

Hiring is contingent upon eligibility to work in the United States and proof of eligibility will be contemporaneously required upon acceptance of an employment offer. Offers of employment are contingent upon completion of a background investigation including a criminal background check demonstrating your eligibility for employment with Georgia Gwinnett College (GGC). Eligibility of employment is determined by GGC in its sole discretion, and includes but is not limited to confirmation of credentials and employment history reflected in your application materials; and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug test.

Offers are subject to the applicable federal laws, state laws, statutes, rules and regulations of this institution, and to the bylaws and policies of the Board of Regents (BOR) of the University System of Georgia (USG), which are available for your inspection upon request.

Equal Employment Opportunity

Georgia Gwinnett College is an equal employment, equal access, and equal opportunity employer. It is the policy of Georgia Gwinnett College to recruit, hire, train, and promote persons without regard to race, color, national or ethnic origin, age, disability, gender, religion, sexual orientation, gender identity or veteran status as required by applicable state and federal laws (including Title VI, Title VII, Title IX, Sections 503, and 504, ADEA, ADA, E.O. 11246, and Rev. Proc. 75-50).

For individuals requiring disability-related accommodations for participation in any event including the application, interview process, or to obtain print materials in an alternative format, please contact HR at (678) 407.5746 or email hr@ggc.edu.

Background Check

Position of Trust + Education

Other Information

Due to the volume of applications, applicants may not receive a reply from the College unless an applicant is selected for an interview. Review of applications will continue until positions are filled. Georgia is an open records state.

To apply, visit https://careers.hprod.onehcm.usg.edu/psp/careers/CAREERS/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=1&JobOpeningId=291439&PostingSeq=1